Tax-Deferred Exchange Advisory
536 current search clicks accompany 15 paid conversions
Financial Services
United States
The transformation
From a clear constraint to a measurable growth system
Starting point
01Prospects need significant education and trust before acting on a tax-deferred real estate exchange, and generic lead messaging created too much ambiguity.
First move
02Published practical education on depreciation recapture and exchange planning
Verified outcome
03536
current comparable search clicks
536 current search clicks accompany 15 paid conversions
Current search performance
536
current comparable search clicks
15
ad-attributed conversions in 12 months
$857
ad-platform cost per conversion
54
meaningful top-10 queries
The business challenge
Prospects need significant education and trust before acting on a tax-deferred real estate exchange, and generic lead messaging created too much ambiguity.
The engagement
How the work unfolded
Mega worked from the most immediate constraint toward the changes that could create and capture more demand over time.
- 01
Published practical education on depreciation recapture and exchange planning
- 02
Reworked Meta creative for readability and accurate 1031 exchange messaging
- 03
Completed landing-page, instrumentation, and conversion-system setup
The strategy
The channels behind the growth
See how organic discovery, paid acquisition, and customer actions contributed to the business's growth.
Organic search performance
Search discovery now records 536 current comparable clicks. The business holds 54 commercially meaningful top-10 rankings, including 12 in the top three.
536
current comparable search clicks
54
meaningful top-10 queries
Paid acquisition
Paid acquisition performance
Across the latest 12 months, campaigns generated 15 attributed conversions from $12,848 in spend, averaging $857 per conversion.
$857
ad-platform cost per conversion
15
platform-attributed conversions
Why it matters
A result the team can build on
Search performance now records 536 comparable clicks. The business ranks in the top 10 for 54 meaningful queries, including 12 top-three positions. The latest 12-month advertising record adds 15 platform-attributed conversions from $12,848 in spend, averaging $857 per attributed conversion.
The math
536
current comparable search clicks
15
ad-attributed conversions in 12 months
$857
ad-platform cost per conversion
54
meaningful top-10 queries