Specialty Retailer
Search clicks increased +138.5% since signup, reaching 21,955 now with 2,423 meaningful top-10 queries
Retail & Ecommerce
United States
The transformation
From a clear constraint to a measurable growth system
Starting point
01The retailer's unusual catalog attracts passionate buyers, but product discovery depends on matching many niche questions and use cases.
First move
02Mapped niche buyer questions to focused content
Verified outcome
03+138.5%
search click growth since signup
Search clicks increased +138.5% since signup, reaching 21,955 now with 2,423 meaningful top-10 queries
From signup to now
+138.5%
search click growth since signup
21,955
current comparable search clicks
2,423
meaningful top-10 queries
The business challenge
The retailer's unusual catalog attracts passionate buyers, but product discovery depends on matching many niche questions and use cases.
The engagement
How the work unfolded
Mega worked from the most immediate constraint toward the changes that could create and capture more demand over time.
- 01
Mapped niche buyer questions to focused content
- 02
Published and maintained product education
- 03
Used ongoing search review to refine the roadmap
The strategy
The channels behind the growth
See how organic discovery, paid acquisition, and customer actions contributed to the business's growth.
Organic search performance
Search discovery moved from 21,955 current comparable clicks. The business now holds 2,423 commercially meaningful top-10 rankings, including 1,075 in the top three.
+138.5%
search click growth since signup
21,955
current comparable search clicks
Why it matters
A result the team can build on
Search clicks moved from the first comparable post-signup period to 21,955 now, a +138.5% improvement. The business now ranks in the top 10 for 2,423 meaningful queries, including 1,075 top-three positions.
The math
+138.5%
search click growth since signup
21,955
current comparable search clicks
2,423
meaningful top-10 queries