Regional HVAC & Refrigeration Company
Search clicks increased +222.5% since signup while paid campaigns delivered 599 attributed conversions
Home Services
Southeastern United States
The transformation
From a clear constraint to a measurable growth system
Starting point
01The business serves specialized commercial and residential needs across multiple towns, making local relevance, website uptime, and lead capture equally important.
First move
02Built practical local content around mini-splits, refrigeration outages, and HVAC energy performance
Verified outcome
03+222.5%
search click growth since signup
Search clicks increased +222.5% since signup while paid campaigns delivered 599 attributed conversions
From signup to now
+222.5%
search click growth since signup
1,708
current comparable search clicks
599
ad-attributed conversions in 12 months
$90
ad-platform cost per conversion
The business challenge
The business serves specialized commercial and residential needs across multiple towns, making local relevance, website uptime, and lead capture equally important.
The engagement
How the work unfolded
Mega worked from the most immediate constraint toward the changes that could create and capture more demand over time.
- 01
Built practical local content around mini-splits, refrigeration outages, and HVAC energy performance
- 02
Monitored Search and Performance Max campaigns for calls and leads
- 03
Detected website reliability issues and moved them into an accountable repair workflow
The strategy
The channels behind the growth
See how organic discovery, paid acquisition, and customer actions contributed to the business's growth.
Organic search performance
Search discovery moved from about 530 at signup to 1,708 now. The business now holds 237 commercially meaningful top-10 rankings, including 61 in the top three.
+222.5%
search click growth since signup
1,708
current comparable search clicks
Paid acquisition
Paid acquisition performance
Across the latest 12 months, campaigns generated 599 attributed conversions from $54,180 in spend, averaging $90 per conversion.
$90
ad-platform cost per conversion
599
platform-attributed conversions
Why it matters
A result the team can build on
Search clicks moved from about 530 at signup to 1,708 now, a +222.5% improvement. The business now ranks in the top 10 for 237 meaningful queries, including 61 top-three positions. The latest 12-month advertising record adds 599 platform-attributed conversions from $54,180 in spend, averaging $90 per attributed conversion.
The math
+222.5%
search click growth since signup
1,708
current comparable search clicks
599
ad-attributed conversions in 12 months
$90
ad-platform cost per conversion