Premium Spirits Brand
Search clicks increased +18.5% since signup while paid campaigns delivered 7,927 attributed conversions
Retail & Ecommerce
United States
The transformation
From a clear constraint to a measurable growth system
Starting point
01The brand needed to protect premium positioning while improving seasonal merchandising, paid acquisition, and product education.
First move
02Planned seasonal scaling with Google prioritized
Verified outcome
03+18.5%
search click growth since signup
Search clicks increased +18.5% since signup while paid campaigns delivered 7,927 attributed conversions
From signup to now
+18.5%
search click growth since signup
59,439
current comparable search clicks
7,927
ad-attributed conversions in 12 months
$42
ad-platform cost per conversion
The business challenge
The brand needed to protect premium positioning while improving seasonal merchandising, paid acquisition, and product education.
The engagement
How the work unfolded
Mega worked from the most immediate constraint toward the changes that could create and capture more demand over time.
- 01
Planned seasonal scaling with Google prioritized
- 02
Updated Shopify theme sections, collection templates, and promotional merchandising
- 03
Published product education around proof, taste, and buying considerations
The strategy
The channels behind the growth
See how organic discovery, paid acquisition, and customer actions contributed to the business's growth.
Organic search performance
Search discovery moved from about 50,160 at signup to 59,439 now. The business now holds 9,375 commercially meaningful top-10 rankings, including 3,125 in the top three.
+18.5%
search click growth since signup
59,439
current comparable search clicks
Paid acquisition
Paid acquisition performance
Across the latest 12 months, campaigns generated 7,927 attributed conversions from $329,573 in spend, averaging $42 per conversion.
$42
ad-platform cost per conversion
7,927
platform-attributed conversions
Conversion
Customer actions captured
Mega recorded 500+ customer actions across forms, calls, and appointment paths, connecting demand generation to real activity inside the business.
500+
tracked downstream conversions
Why it matters
A result the team can build on
Search clicks moved from about 50,160 at signup to 59,439 now, a +18.5% improvement. The business now ranks in the top 10 for 9,375 meaningful queries, including 3,125 top-three positions. The latest 12-month advertising record adds 7,927 platform-attributed conversions from $329,573 in spend, averaging $42 per attributed conversion. Mega recorded 500+ customer actions across forms, calls, and appointment paths.
The math
+18.5%
search click growth since signup
59,439
current comparable search clicks
7,927
ad-attributed conversions in 12 months
$42
ad-platform cost per conversion