Luxury Travel Company
Clear attribution and qualified-lead optimization reduced acquisition costs in the first month
Luxury Travel
Miami, FL
The transformation
From a clear constraint to a measurable growth system
Starting point
01The company wanted qualified luxury-travel inquiries, not simply more form fills.
First move
02Aligned the client and sales team around a $200 cost-per-qualified-lead target.
Verified outcome
0332%
lower CPQL in 30 days
Clear attribution and qualified-lead optimization reduced acquisition costs in the first month
The first 30 days
32%
lower CPQL in 30 days
40%
budget increase at maintained efficiency
$200
qualified-lead target
100%
lead-source visibility
The business challenge
The company wanted qualified luxury-travel inquiries, not simply more form fills.
Its CRM was not properly connected to Meta and Google, so the team could not see which campaigns produced its best customers.
A $7.5K monthly budget was spread across channels without a reliable down-funnel measurement system.
The engagement
How the work unfolded
Mega worked from the most immediate constraint toward the changes that could create and capture more demand over time.
- 01
Aligned the client and sales team around a $200 cost-per-qualified-lead target.
- 02
Built a lightweight integration connecting the ad platforms to the CRM.
- 03
Paused underperforming Meta campaigns and moved budget toward profitable Google intent.
- 04
Replaced generic lead goals with qualified down-funnel conversion events and stronger creative.
The strategy
Optimize for the customer, not the form fill
Once attribution connected the CRM to each channel, Mega could teach the campaigns which inquiries were actually worth pursuing.
Google Ads
Concentrate on high-intent demand
Spend moved toward the searches producing profitable qualified leads, with conversion events tied to actual funnel progress.
32%
lower qualified-lead cost
$200
target CPQL
Meta
Test creative against lead quality
Underperforming campaigns were removed while higher-converting creative and qualified events gave the platform a better signal.
40%
budget scaled
30
days to initial result
Qualified demand
The team knows where its best customers come from
The new measurement system changed the campaign's objective from volume to qualified opportunity.
Within 30 days, cost per qualified lead fell 32%. The company then increased budget by 40% while maintaining efficiency.
The math
32%
lower CPQL
40%
budget increase
$200
target CPQL
2
channels connected