Local Plumbing Company
Search clicks increased +1,116.4% since signup while paid campaigns delivered 635 attributed conversions
Home Services
United States
The transformation
From a clear constraint to a measurable growth system
Starting point
01Plumbing demand is local and urgent, so the business needed to appear for specific problems and convert calls quickly.
First move
02Built local service coverage around high-intent plumbing needs
Verified outcome
03+1,116.4%
search click growth since signup
Search clicks increased +1,116.4% since signup while paid campaigns delivered 635 attributed conversions
From signup to now
+1,116.4%
search click growth since signup
1,195
current comparable search clicks
635
ad-attributed conversions in 12 months
$119
ad-platform cost per conversion
The business challenge
Plumbing demand is local and urgent, so the business needed to appear for specific problems and convert calls quickly.
The engagement
How the work unfolded
Mega worked from the most immediate constraint toward the changes that could create and capture more demand over time.
- 01
Built local service coverage around high-intent plumbing needs
- 02
Maintained paid-search campaign health
- 03
Kept the website and customer-update cadence aligned with current demand
The strategy
The channels behind the growth
See how organic discovery, paid acquisition, and customer actions contributed to the business's growth.
Organic search performance
Search discovery moved from 1,195 current comparable clicks. The business now holds 129 commercially meaningful top-10 rankings, including 34 in the top three.
+1,116.4%
search click growth since signup
1,195
current comparable search clicks
Paid acquisition
Paid acquisition performance
Across the latest 12 months, campaigns generated 635 attributed conversions from $75,399 in spend, averaging $119 per conversion.
$119
ad-platform cost per conversion
635
platform-attributed conversions
Why it matters
A result the team can build on
Search clicks moved from the first comparable post-signup period to 1,195 now, a +1,116.4% improvement. The business now ranks in the top 10 for 129 meaningful queries, including 34 top-three positions. The latest 12-month advertising record adds 635 platform-attributed conversions from $75,399 in spend, averaging $119 per attributed conversion.
The math
+1,116.4%
search click growth since signup
1,195
current comparable search clicks
635
ad-attributed conversions in 12 months
$119
ad-platform cost per conversion