Local Cleaning Company
Search clicks increased -3% since signup while paid campaigns delivered 624 attributed conversions
Home Services
United States
The transformation
From a clear constraint to a measurable growth system
Starting point
01The company needed a growth system that could create demand and reliably turn inquiries into booked work without adding more operational overhead.
First move
02Built and maintained the conversion-focused website experience
Verified outcome
03-3%
search click growth since signup
Search clicks increased -3% since signup while paid campaigns delivered 624 attributed conversions
From signup to now
-3%
search click growth since signup
101
current comparable search clicks
624
ad-attributed conversions in 12 months
$53
ad-platform cost per conversion
The business challenge
The company needed a growth system that could create demand and reliably turn inquiries into booked work without adding more operational overhead.
The engagement
How the work unfolded
Mega worked from the most immediate constraint toward the changes that could create and capture more demand over time.
- 01
Built and maintained the conversion-focused website experience
- 02
Connected organic and paid acquisition work to a shared service message
- 03
Added lead-handling infrastructure and customer communication workflows
The strategy
The channels behind the growth
See how organic discovery, paid acquisition, and customer actions contributed to the business's growth.
Organic search performance
Search discovery moved from 101 current comparable clicks. The business now holds 18 commercially meaningful top-10 rankings, including 7 in the top three.
-3%
search click growth since signup
101
current comparable search clicks
Paid acquisition
Paid acquisition performance
Across the latest 12 months, campaigns generated 624 attributed conversions from $32,963 in spend, averaging $53 per conversion.
$53
ad-platform cost per conversion
624
platform-attributed conversions
Why it matters
A result the team can build on
Search clicks moved from the first comparable post-signup period to 101 now, a -3% improvement. The business now ranks in the top 10 for 18 meaningful queries, including 7 top-three positions. The latest 12-month advertising record adds 624 platform-attributed conversions from $32,963 in spend, averaging $53 per attributed conversion.
The math
-3%
search click growth since signup
101
current comparable search clicks
624
ad-attributed conversions in 12 months
$53
ad-platform cost per conversion