Estate Planning Law Firm
Search clicks increased +44.5% since signup, reaching 1,515 now with 94 meaningful top-10 queries
Legal Services
Massachusetts
The transformation
From a clear constraint to a measurable growth system
Starting point
01Estate-planning searches often happen under time pressure, and prospective clients need precise answers without unnecessary legal complexity.
First move
02Published step-by-step resources on wills and emergency powers of attorney
Verified outcome
03+44.5%
search click growth since signup
Search clicks increased +44.5% since signup, reaching 1,515 now with 94 meaningful top-10 queries
From signup to now
+44.5%
search click growth since signup
1,515
current comparable search clicks
223
tracked downstream conversions
94
meaningful top-10 queries
The business challenge
Estate-planning searches often happen under time pressure, and prospective clients need precise answers without unnecessary legal complexity.
The engagement
How the work unfolded
Mega worked from the most immediate constraint toward the changes that could create and capture more demand over time.
- 01
Published step-by-step resources on wills and emergency powers of attorney
- 02
Created service pages around urgent estate-planning needs
- 03
Maintained metadata, categories, imagery, and live-page quality
The strategy
The channels behind the growth
See how organic discovery, paid acquisition, and customer actions contributed to the business's growth.
Organic search performance
Search discovery moved from 1,515 current comparable clicks. The business now holds 94 commercially meaningful top-10 rankings, including 39 in the top three.
+44.5%
search click growth since signup
1,515
current comparable search clicks
Conversion
Customer actions captured
Mega recorded 223 customer actions across forms, calls, and appointment paths, connecting demand generation to real activity inside the business.
223
tracked downstream conversions
Why it matters
A result the team can build on
Search clicks moved from the first comparable post-signup period to 1,515 now, a +44.5% improvement. The business now ranks in the top 10 for 94 meaningful queries, including 39 top-three positions. Mega recorded 223 customer actions across forms, calls, and appointment paths.
The math
+44.5%
search click growth since signup
1,515
current comparable search clicks
223
tracked downstream conversions
94
meaningful top-10 queries