Equestrian & Pet Retailer
Search clicks increased +628.4% since signup while paid campaigns delivered 4,085 attributed conversions
Retail & Ecommerce
United States
The transformation
From a clear constraint to a measurable growth system
Starting point
01A wide catalog spanning horses, dogs, and cats created many search opportunities, but each category needed credible, specific guidance.
First move
02Published care and buying guides for horse equipment, pet health, and automatic toys
Verified outcome
03+628.4%
search click growth since signup
Search clicks increased +628.4% since signup while paid campaigns delivered 4,085 attributed conversions
From signup to now
+628.4%
search click growth since signup
2,519
current comparable search clicks
4,085
ad-attributed conversions in 12 months
$39
ad-platform cost per conversion
The business challenge
A wide catalog spanning horses, dogs, and cats created many search opportunities, but each category needed credible, specific guidance.
The engagement
How the work unfolded
Mega worked from the most immediate constraint toward the changes that could create and capture more demand over time.
- 01
Published care and buying guides for horse equipment, pet health, and automatic toys
- 02
Built topic depth around distinct customer and animal needs
- 03
Kept product visibility and paid-campaign health under active review
The strategy
The channels behind the growth
See how organic discovery, paid acquisition, and customer actions contributed to the business's growth.
Organic search performance
Search discovery moved from 2,519 current comparable clicks. The business now holds 242 commercially meaningful top-10 rankings, including 85 in the top three.
+628.4%
search click growth since signup
2,519
current comparable search clicks
Paid acquisition
Paid acquisition performance
Across the latest 12 months, campaigns generated 4,085 attributed conversions from $160,402 in spend, averaging $39 per conversion.
$39
ad-platform cost per conversion
4,085
platform-attributed conversions
Why it matters
A result the team can build on
Search clicks moved from the first comparable post-signup period to 2,519 now, a +628.4% improvement. The business now ranks in the top 10 for 242 meaningful queries, including 85 top-three positions. The latest 12-month advertising record adds 4,085 platform-attributed conversions from $160,402 in spend, averaging $39 per attributed conversion.
The math
+628.4%
search click growth since signup
2,519
current comparable search clicks
4,085
ad-attributed conversions in 12 months
$39
ad-platform cost per conversion