Custom Home Builder
Search clicks increased -32.3% since signup while paid campaigns delivered 52 attributed conversions
Real Estate & Construction
United States
The transformation
From a clear constraint to a measurable growth system
Starting point
01High-consideration building projects depend on trust, visual proof, local discovery, and careful follow-up across a long decision cycle.
First move
02Created a clearer website foundation for project discovery
Verified outcome
03-32.3%
search click growth since signup
Search clicks increased -32.3% since signup while paid campaigns delivered 52 attributed conversions
From signup to now
-32.3%
search click growth since signup
75
current comparable search clicks
52
ad-attributed conversions in 12 months
$367
ad-platform cost per conversion
The business challenge
High-consideration building projects depend on trust, visual proof, local discovery, and careful follow-up across a long decision cycle.
The engagement
How the work unfolded
Mega worked from the most immediate constraint toward the changes that could create and capture more demand over time.
- 01
Created a clearer website foundation for project discovery
- 02
Built search and paid programs around qualified local demand
- 03
Connected lead capture and follow-up to the same customer journey
The strategy
The channels behind the growth
See how organic discovery, paid acquisition, and customer actions contributed to the business's growth.
Organic search performance
Search discovery moved from 75 current comparable clicks. The business now holds 19 commercially meaningful top-10 rankings, including 11 in the top three.
-32.3%
search click growth since signup
75
current comparable search clicks
Paid acquisition
Paid acquisition performance
Across the latest 12 months, campaigns generated 52 attributed conversions from $19,078 in spend, averaging $367 per conversion.
$367
ad-platform cost per conversion
52
platform-attributed conversions
Why it matters
A result the team can build on
Search clicks moved from the first comparable post-signup period to 75 now, a -32.3% improvement. The business now ranks in the top 10 for 19 meaningful queries, including 11 top-three positions. The latest 12-month advertising record adds 52 platform-attributed conversions from $19,078 in spend, averaging $367 per attributed conversion.
The math
-32.3%
search click growth since signup
75
current comparable search clicks
52
ad-attributed conversions in 12 months
$367
ad-platform cost per conversion