Commercial Building Products Company
Search clicks increased +38.8% since signup while paid campaigns delivered 102 attributed conversions
Real Estate & Construction
Mid-Atlantic United States
The transformation
From a clear constraint to a measurable growth system
Starting point
01Commercial doors, windows, fire ratings, and labor warranties involve technical buying questions that differ by building type and jurisdiction.
First move
02Published guidance on fire-door requirements, hollow-metal doors, and labor warranties
Verified outcome
03+38.8%
search click growth since signup
Search clicks increased +38.8% since signup while paid campaigns delivered 102 attributed conversions
From signup to now
+38.8%
search click growth since signup
109
current comparable search clicks
102
ad-attributed conversions in 12 months
$188
ad-platform cost per conversion
The business challenge
Commercial doors, windows, fire ratings, and labor warranties involve technical buying questions that differ by building type and jurisdiction.
The engagement
How the work unfolded
Mega worked from the most immediate constraint toward the changes that could create and capture more demand over time.
- 01
Published guidance on fire-door requirements, hollow-metal doors, and labor warranties
- 02
Operated lead campaigns and refreshed conversion infrastructure
- 03
Coordinated website, search, paid media, and lead follow-up
The strategy
The channels behind the growth
See how organic discovery, paid acquisition, and customer actions contributed to the business's growth.
Organic search performance
Search discovery moved from 109 current comparable clicks. The business now holds 9 commercially meaningful top-10 rankings, including 3 in the top three.
+38.8%
search click growth since signup
109
current comparable search clicks
Paid acquisition
Paid acquisition performance
Across the latest 12 months, campaigns generated 102 attributed conversions from $19,143 in spend, averaging $188 per conversion.
$188
ad-platform cost per conversion
102
platform-attributed conversions
Why it matters
A result the team can build on
Search clicks moved from the first comparable post-signup period to 109 now, a +38.8% improvement. The business now ranks in the top 10 for 9 meaningful queries, including 3 top-three positions. The latest 12-month advertising record adds 102 platform-attributed conversions from $19,143 in spend, averaging $188 per attributed conversion.
The math
+38.8%
search click growth since signup
109
current comparable search clicks
102
ad-attributed conversions in 12 months
$188
ad-platform cost per conversion