Accounting Firm
A testing system scaled qualified lead volume while bringing cost per lead down to $29
Accounting
United States
The transformation
From a clear constraint to a measurable growth system
Starting point
01The firm needed qualified leads at or below $200 each, with enough volume to support meaningful growth.
First move
02Instrumented the website and funnel in week one, connecting the CRM and Google Tag Manager.
Verified outcome
03930
qualified leads in month five
A testing system scaled qualified lead volume while bringing cost per lead down to $29
The five-month paid growth program
930
qualified leads in month five
$29
cost per lead in month five
$34.8K
month-five ad spend
3
ad channels tested
The business challenge
The firm needed qualified leads at or below $200 each, with enough volume to support meaningful growth.
Its website and funnel lacked the instrumentation required to trace key interactions and conversion events.
Creative and channel decisions were not yet supported by a repeatable testing system.
The engagement
How the work unfolded
Mega worked from the most immediate constraint toward the changes that could create and capture more demand over time.
- 01
Instrumented the website and funnel in week one, connecting the CRM and Google Tag Manager.
- 02
Produced and tested hundreds of creative and copy variations across audiences.
- 03
Identified a mid-funnel conversion event that balanced quality with enough learning volume.
- 04
Tested three channels, cut the underperformer, and concentrated spend on the two producing the best return and lead cost.
The strategy
Turn every campaign into a learning system
Measurement, creative iteration, and channel allocation worked together to give the ad platforms better signals and the firm more predictable acquisition.
Google Ads
Capture active accounting demand
High-intent audiences received tested messages, while conversion data from the CRM showed which campaigns generated useful opportunities.
930
month-five qualified leads
$29
month-five lead cost
Meta
Test messages and creative at scale
Hundreds of variations revealed the audiences and ideas that resonated, then budget moved toward the consistent winners.
5
months measured
2
winning channels
Acquisition impact
Volume grew without abandoning efficiency
Monthly qualified lead volume grew from 53 in month one to 930 in month five.
At the same time, the recorded cost per lead reached $29, well below the firm's $200 qualified-lead target.
The math
930
qualified leads
$29
cost per lead
$34.8K
month-five spend
5
months measured