As a business owner, your to-do list is already a mile long. Adding “master local SEO” to it can feel impossible. You know you need to manage your Google Business Profile, encourage customer reviews, build local citations, and create content that speaks to your community. But who has the time to do it all effectively? This is where AI becomes your most valuable employee. It can automate your review requests, find the best local keywords, and even help you write blog posts that connect with your audience. Instead of getting bogged down in the details, you can focus on running your business. This article breaks down how to build a powerful local SEO foundation using AI to handle the heavy lifting.
Key Takeaways
- Master the Basics Before Automating with AI: AI tools are most effective when applied to a solid local SEO foundation. Prioritize a complete Google Business Profile, consistent online citations, and a technically sound website before using AI to scale your content and analysis.
- Actively Manage Your Online Reputation: Customer reviews directly influence your rankings on both traditional search engines and new AI platforms. Implement a consistent process for requesting feedback and responding to all reviews to build the trust and authority needed to stand out.
- Become a Local Resource Through Your Content: Move beyond generic service pages by creating content that answers specific local questions and highlights community involvement. This strategy builds a loyal audience and signals your relevance as a local authority to search engines.
What is Local SEO and Why Use AI?
Local SEO is the process of improving your online presence to attract more customers from local searches. Think of it as making sure your business shows up when someone nearby searches for “pizza near me” or “best coffee shop in Brooklyn.” For years, the rules were relatively straightforward, but the rise of AI is changing the entire landscape. As SEO expert Nathan Gotch puts it, “AI is disrupting local SEO and what I’m about to show you will horrify some and make others see opportunity.”
This disruption isn’t something to fear. Instead, it’s a chance to get ahead. AI introduces powerful new ways to understand customer behavior, create relevant content, and manage your online reputation more efficiently. By integrating AI into your workflow, you can automate time-consuming tasks and gain deeper insights that were previously out of reach for small businesses. This allows you to focus on what really matters: running your business. Adopting an AI-driven SEO approach helps you work smarter, not harder, to connect with local customers.
How Local Search Has Changed
The signals that search engines use to rank local businesses have evolved significantly. Online reviews are no longer just a nice-to-have; they are a core ranking factor. As Gotch notes, “reviews are really critical for not only ranking well in Google’s local pack but also they heavily influence the AI platforms like ChatGPT and Perplexity.” This means your customer feedback directly impacts your visibility on traditional search engines and emerging AI-powered answer engines.
Beyond reviews, search algorithms now place greater weight on a variety of external signals. Gotch also mentions that “third-party signals greatly influence performance not just for traditional SEO but they also greatly influence our performance once again in ChatGPT and LLMs.” These signals can include mentions on local blogs, listings in reputable directories, and social media activity, all of which contribute to your business’s overall authority.
How AI Impacts Local Rankings
While AI offers powerful tools, it’s not a magic button for instant success. A winning strategy still comes down to thoughtful execution. Gotch emphasizes this point, stating, “the magic and the success of an SEO strategy is 99% based on the execution of that strategy.” AI can generate ideas and automate processes, but the effectiveness of your local SEO depends on how well you implement those AI-driven insights.
In this new environment, consistent monitoring is more important than ever. With algorithms constantly changing, you need a clear view of what’s working and what isn’t. As one recent article highlights, “In a time of rapid change – when both search engines and users are embracing AI – tracking your SEO and organic performance is more critical than ever.” This is where AI-powered analytics can give you an edge, helping you make data-backed decisions to refine your strategy.
Essential AI Tools for Local SEO
AI is a practical toolkit for executing a high-impact local SEO strategy. These tools automate and refine tasks that were once manual and time-consuming, from content creation to technical analysis. By integrating AI, you can gather better data, make smarter decisions, and manage your local presence more efficiently. This allows you to focus on the bigger picture while the AI handles the detailed execution, giving your local business a significant competitive edge. Instead of spending hours on repetitive tasks, you can direct your energy toward strategy and growth, letting technology handle the heavy lifting of data analysis and content optimization.
AI for Content Generation
To rank locally, you need more than just a homepage and a contact page. You need content that supports your commercial pages and demonstrates your expertise in the area. AI can be a powerful partner in this process. Use it to brainstorm dozens of topically relevant content ideas, from blog posts about local events to detailed guides on your services. An AI-powered tool can help you generate content that speaks directly to your local audience, incorporating regional landmarks, terminology, and concerns. This ensures your website becomes a valuable resource for local customers, not just another generic business site.
AI for Review Management
Customer reviews are a cornerstone of local SEO. They influence your ranking in Google’s local pack and shape how potential customers perceive your business. Managing reviews across multiple platforms can be overwhelming, but AI tools can simplify the process. These tools can monitor new reviews, analyze customer sentiment to identify common themes or issues, and even help you draft personalized responses. By staying on top of your reviews with AI assistance, you can maintain a positive online reputation and provide the social proof that both search engines and new customers look for.
AI for Citation Building
Building local authority requires sending strong external signals to search engines. Citations—mentions of your business name, address, and phone number on other websites—are a key part of this. AI can accelerate your citation-building efforts by scanning the web for relevant opportunities. It can identify local directories, industry-specific listings, and even sponsorship or donation opportunities that can earn you valuable local links and brand mentions. This automated approach helps you build a robust backlink profile and solidify your business’s connection to its physical location.
AI for Technical SEO Analysis
A solid technical foundation is crucial for any SEO strategy. For local businesses, this includes having a clear and logical site architecture with dedicated service and location pages. Instead of manually mapping out your website, you can use AI to analyze top-ranking local competitors. An AI tool can crawl their sites and show you the exact service and location pages to build for your own site architecture. This data-driven approach helps you create a website structure that search engines can easily understand, setting you up for better visibility in local search results.
How MEGA AI Helps
Putting all these pieces together can feel like a full-time job, but it doesn’t have to be. MEGA AI integrates these essential functions into a single, end-to-end platform. Our SEO tools automate everything from keyword research and content generation to technical analysis and ongoing optimization. The platform is designed to be intuitive, so you don’t need years of experience to build a winning local SEO strategy. As one expert noted, “Literally, anyone can do this.” If you’re ready to see how simple and effective local SEO can be, you can book a demo to see the platform in action.
Build Your Local SEO Foundation
Before you can appear in local search results, you need a solid base. Think of it like building a house—you wouldn’t put up walls without a strong foundation. In local SEO, that foundation consists of a few key elements that tell search engines who you are, where you are, and why local customers should choose you. In a competitive market, simply existing online isn’t enough. You need to build a presence that is credible, authoritative, and trustworthy. Getting these fundamentals right is non-negotiable. It sets you up for long-term success and makes all your other marketing efforts, from content creation to paid advertising, more effective. Let’s walk through the essential pillars you need to put in place to create a powerful and lasting local presence.
Optimize Your Google Business Profile
Your Google Business Profile (GBP) is your digital storefront on Google Search and Maps. It’s often the first impression a potential customer has of your business. Many businesses get caught up in complex SEO tactics and forget to create a profile that truly connects with their local audience. Make sure your profile is 100% complete with accurate hours, your address, and a detailed business description. Use high-quality photos and videos to showcase your products or services. Regularly use Google Posts to share updates, offers, and news. An active and complete GBP listing not only helps your ranking but also builds trust with searchers before they even click to your website.
Handle Technical SEO and Schema
A great local strategy can be completely undermined by a poor website experience. A slow-loading or mobile-unfriendly website can significantly impact your local SEO performance. Your site needs to be fast, secure, and easy to use on any device. Beyond that, you need to implement local schema markup. This is a type of code you add to your website that helps search engines understand key information about your business, like your address, phone number, and operating hours. Using local business schema gives search engines structured data, making it easier for them to display your information accurately in local search results, like map packs.
Manage Your Citations
Citations are online mentions of your business’s name, address, and phone number (NAP). They appear in online directories like Yelp, industry-specific sites, and local business bureaus. Consistency is everything here. Inconsistent information across different platforms can confuse search engines and hurt your credibility, undermining your local SEO efforts. Manually checking and updating every listing is tedious, which is why many businesses use tools to manage their citations. A consistent NAP profile across the web reinforces your location and legitimacy to Google, which is a powerful signal for local rankings. It’s a foundational task that pays off over time by building a trustworthy online presence.
Research Local Keywords
Targeting the right keywords is fundamental to connecting with your local audience. Simply stuffing city names into your content isn’t enough. You need to understand how local customers search. Think about terms that include neighborhoods, landmarks, or phrases like “near me.” One common mistake is randomly placing local keywords without relevant content around them. Your goal is to create content that naturally incorporates these terms while providing real value. Using an AI-powered SEO tool can help you discover hyperlocal keyword opportunities and understand the search intent behind them, allowing you to create content that directly answers the questions your local customers are asking.
Create a Review Generation Strategy
Online reviews are the modern-day word-of-mouth. They heavily influence both potential customers and search engine rankings. A steady stream of positive reviews signals to Google that your business is trustworthy and valued by the community. You need a proactive strategy to encourage customers to leave feedback. Make it simple by sending a follow-up email or text with a direct link to your review profiles. It’s also important to respond to all reviews—positive and negative. This shows you value customer feedback. As experts point out, generating reviews is a key strategy that enhances both your visibility and your credibility in the local market.
Create Location-Specific Content
Your website is the foundation of your local SEO. After you’ve done your keyword research, the next step is to build content that speaks directly to your local audience. This means creating pages and blog posts that address their specific needs and interests. Think beyond just mentioning your city; aim to become a valuable local resource. This approach attracts the right traffic and builds trust with potential customers in your community, signaling to search engines that you are a relevant local authority.
Plan and Research Content
Start by brainstorming topics that answer common local questions. Use your keyword research as a guide to understand what people in your area are searching for. You could create neighborhood guides, highlight local events, or write blog posts that feature other local businesses. Your content should be genuinely helpful to someone living in or visiting your service area. This tailored approach shows both search engines and users that you are an active part of the community, making your business the clear choice.
Integrate Local Keywords
With your content ideas mapped out, it’s time to integrate your local keywords. The key is to do this naturally. Avoid stuffing your city or neighborhood name into every other sentence, as this can hurt your rankings. Instead, focus on creating high-quality content where these terms fit organically. For example, instead of “We are the best plumber in Brooklyn, a Brooklyn plumber,” try “Our team has fixed leaky faucets in homes across Brooklyn, from Park Slope to Bushwick.” This provides helpful context and reads better for your audience.
Optimize Content with AI
Knowing exactly what content to add or how to refine it for local search can be a challenge. AI tools can analyze search data to pinpoint optimization opportunities you might miss. For instance, MEGA AI’s SEO platform can identify new topics to add to existing articles, helping you deepen your content’s relevance and authority. This lets you make data-driven decisions to ensure your content meets the specific demands of local searchers. AI helps you understand where to spend your time for the best results.
Distribute Your Content
Creating great content is only half the battle; you also need to make sure people see it. A powerful way to do this is by using Google Posts, which lets you share updates and articles directly on your Google Business Profile. This improves your visibility in local search results and engages users who find you on Maps. You can also share your content on local social media groups or collaborate with other local businesses for cross-promotion. The goal is to get your valuable local content in front of the community.
Manage Your Reviews and Reputation
Your online reputation is one of your most valuable assets for local SEO. Positive reviews act as powerful social proof, signaling to both potential customers and search engines that your business is trustworthy and high-quality. Managing your reviews isn’t just about collecting five-star ratings; it’s about opening a dialogue with your customers and actively shaping your brand’s narrative. This ongoing conversation builds trust and provides you with direct feedback to improve your business, making reputation management a core part of your growth strategy.
Reviews are a major ranking factor for Google’s local pack, but their influence doesn’t stop there. Customer feedback also heavily informs AI platforms like ChatGPT and Perplexity when they make local recommendations. A strong review profile across multiple platforms shows that you’re an active, respected part of your local community. By developing a clear strategy for collecting, responding to, and learning from reviews, you can build a reputation that drives real business growth. This process involves more than just passively waiting for feedback; it requires a proactive approach to encourage, manage, and leverage customer opinions to your advantage.
Automate Review Collection
The simplest way to get more reviews is to ask for them. Happy customers are often willing to share their positive experiences, but they might need a gentle nudge. You can streamline this process by setting up automated requests via email or SMS that are sent out after a customer makes a purchase or uses your service. Many tools can help you automate review requests, ensuring you consistently build your review volume without adding a major task to your to-do list. Remember to make it easy for customers by linking directly to your preferred review platforms, like your Google Business Profile.
Plan Your Responses
Responding to reviews shows that you value customer feedback and are engaged with your community. Make it a policy to reply to every review, whether it’s positive or negative. For positive reviews, a simple, personalized thank you can strengthen customer loyalty. For negative reviews, a prompt, professional, and empathetic response can turn a bad experience into an opportunity to demonstrate great customer service. You can create a few response templates to get started, but always customize them to address the specific points in the review. This consistent engagement helps build a reputation for customer care.
Analyze Review Sentiment
Your reviews are a goldmine of business intelligence. Instead of just reading them one by one, you can use AI-powered tools to analyze review sentiment at scale. These tools can identify recurring themes, keywords, and the overall positive, negative, or neutral tone of your customer feedback. For example, you might discover that customers consistently praise a specific employee or frequently mention issues with parking. This sentiment analysis gives you actionable insights to improve your operations, train your staff, and refine your products or services based on what your customers are actually saying.
Integrate Reviews on Your Site
Don’t keep your great reviews confined to third-party platforms. Showcase them directly on your website to build immediate trust with visitors. You can add a reviews or testimonials page, or embed a feed of your latest positive reviews on your homepage. It’s also a good idea to pull reviews from multiple sources, not just Google. Displaying feedback from Yelp, Facebook, or industry-specific sites shows “review diversity” and paints a more complete picture of your excellent reputation. This social proof can be a deciding factor for a potential customer choosing you over a competitor.
Avoid Common Review Mistakes
One of the biggest mistakes local businesses make is simply ignoring their reviews. Failing to respond makes you seem disengaged and can discourage other customers from leaving feedback. Another major error is getting defensive or argumentative when replying to negative comments; always stay professional and offer to resolve the issue offline. You should also never buy fake reviews, as this violates the terms of service for most platforms and can destroy your credibility if discovered. The goal is to foster an authentic conversation with your audience and use their feedback as a tool for continuous improvement.
Build Local Authority and Citations
Building local authority is about proving to search engines that your business is a legitimate, trusted, and prominent entity in your specific geographic area. Just like in traditional SEO, off-page signals like backlinks and citations play a huge role in how you rank. These third-party validations tell search engines that you are who you say you are and that you’re relevant to local searchers. Think of it as building your local reputation online, one link and one mention at a time.
A strong profile of local links and consistent citations not only helps you rank higher on Google but also positions you as a credible choice in newer AI-driven search experiences. When these platforms look for reliable local businesses, they rely on the same authority signals. A solid off-page SEO strategy is the foundation for establishing your business as a local leader. It involves actively seeking out quality, relevant mentions to create a digital footprint that search engines can’t ignore, ensuring you show up when and where it matters most to your customers.
Find Link Opportunities
The first step in building authority is to find relevant places to get links. Start with the basics: business directories. Getting your business listed on reputable local and industry-specific directories is a straightforward way to send clear signals to search engines about your location and what you do. Look for opportunities on your local Chamber of Commerce website, industry association pages, and well-known directories like Yelp or Yellow Pages. Beyond directories, identify local bloggers, news outlets, or community forums that might be willing to feature or mention your business. Each quality link you acquire acts as a vote of confidence, strengthening your local search presence.
Use Digital PR
Digital public relations is a great way to earn high-quality local backlinks. One of the simplest tactics is sponsoring local events or organizations. Whether it’s a community fun run, a charity auction, or a youth sports team, sponsorships often come with a link from the organization’s website back to yours. These links are highly valuable because they come from trusted, geographically relevant entities. For a relatively small donation, you can often secure a powerful, long-lasting backlink that supports your community while also improving your local SEO performance. It’s an authentic way to build relationships and authority at the same time.
Build Your Citations
A citation is any online mention of your business’s name, address, and phone number (NAP). Building a strong and consistent citation profile is fundamental to local SEO. One of the most common mistakes businesses make is having inconsistent NAP information scattered across the web. This confuses search engines and can seriously hurt your rankings. Your goal is to ensure your NAP is identical everywhere it appears, from major data aggregators to niche directories. You can manage your citations manually or use a service to clean up existing listings and build new ones, creating a consistent digital footprint for your business.
Form Local Partnerships
Collaborating with other non-competing businesses in your area is a powerful way to earn relevant links and expand your reach. A great approach is to create content that features other local businesses. For example, you could write a blog post on “The Best Downtown Lunch Spots” or “Our Favorite Local Artisans” and include a link to each business you feature. After publishing, reach out and let them know they were included. Many will be happy to share the article or even link back to it from their own site. This strategy helps you build valuable relationships within your community while generating authentic, local backlinks.
Track Authority Metrics
You can’t improve what you don’t measure. To understand if your authority-building efforts are paying off, you need to track your performance. Regularly monitoring your local search rankings for your target keywords will show you how your visibility is changing over time. Use a local rank tracker to see how you appear in different parts of your service area. It’s also important to monitor your backlink profile to see what new links you’ve acquired and to keep an eye on your competitors. Analyzing this data helps you spot trends, identify what’s working, and find new opportunities for improvement.
Develop a Multi-Location SEO Strategy
Managing SEO for a business with multiple locations introduces a new layer of complexity. What works for one storefront in Austin might not work for another in Chicago. The key is to build a strategy that is both consistent and locally tailored. This means creating a repeatable process that you can adapt for each market. With the right framework and AI tools, you can efficiently manage your online presence across all your locations, ensuring each one connects with its local community and customer base.
Scale Your Approach
Expanding to new locations doesn’t mean you have to reinvent your SEO strategy every time. The goal is to create a scalable model. With AI, you can quickly develop a core strategy that acts as a template for every new location. This involves standardizing your process for keyword research, Google Business Profile optimization, and content creation. AI tools can automate the initial analysis for a new market, identifying local competitors and keyword opportunities in minutes, not days. This allows you to act on a solid plan almost immediately, making the process of launching in a new area much more efficient and data-driven.
Optimize for Each Location
While your approach should be scalable, your content cannot be a simple copy-and-paste job. Each location needs to feel local. A great starting point is to use AI to analyze top competitors in a specific service area. This helps you identify the exact service and location pages you need to build a strong site architecture. From there, create unique content for each page. Mention local landmarks, sponsor a neighborhood event, or feature testimonials from local customers. You can also generate a list of topically relevant content ideas to support your main location pages, building authority and showing search engines that you are an active part of that specific community.
Select a Content Management System
Your Content Management System (CMS) is the backbone of your multi-location strategy. Managing dozens or hundreds of unique location pages requires a platform that is both powerful and easy to use. When choosing a CMS, look for features that simplify creating and updating location-specific pages, integrating schema markup, and handling technical SEO elements. Platforms like WordPress are popular for their flexibility and wide range of plugins. Combining a capable CMS with an AI-powered platform like MEGA AI’s SEO tool streamlines your entire workflow, from content generation and optimization to publishing updates across all your location pages with minimal manual effort.
Use Automated Monitoring Tools
You can’t improve what you don’t measure, and manually tracking performance across multiple locations is nearly impossible. This is where automated monitoring tools are essential. Using a local rank tracker lets you regularly monitor your performance, analyze what competitors are doing, and spot trends across different markets. AI-powered tools can automatically track keyword rankings in the local pack, monitor review sentiment, and check for citation inconsistencies for every single one of your locations. This provides a clear view of what’s working and where you need to make adjustments, helping you make informed decisions to refine your strategy over time.
Measure and Optimize Performance
Once your local SEO strategy is in motion, you need a clear way to track what’s working and where you can improve. Measuring performance isn’t just about checking your rank; it’s about understanding how your efforts translate into real business results. By defining the right metrics, using AI for deeper analysis, and applying smart optimization tactics, you can refine your approach for sustained growth.
Define Key Performance Metrics
Effective measurement starts with knowing what to track. Local SEO success isn’t defined by a single metric. Instead, it’s the combination of visibility, engagement, traffic, and conversions that tells the complete story. Focus on a handful of key performance indicators that directly impact your business goals. These should include your rankings in the local pack, organic search traffic from your target area, and interactions on your Google Business Profile, such as clicks to call, request directions, or visit your website. Tracking these metrics gives you a clear view of your performance and helps you make data-driven decisions.
Implement AI Analytics
AI tools can give you a significant edge in performance analysis. While traditional metrics like rankings and traffic are still important, AI helps you understand the nuances behind the numbers. By incorporating AI, you can analyze user behavior, track engagement signals, and get predictive insights into what’s resonating with your local audience. This approach allows you to adapt quickly to changes in search engine algorithms and user intent. Using an AI-powered SEO platform simplifies this process, turning complex data into actionable steps for improvement.
Avoid Common Mistakes
As you optimize, be mindful of common pitfalls that can hinder your progress. One of the biggest mistakes is focusing too heavily on keywords while ignoring your audience’s actual needs. Your content must be relevant and valuable to local customers. Another frequent error is randomly placing local keywords throughout your site without context. This can make your content feel unnatural and dilute its effectiveness. Instead, integrate keywords thoughtfully where they support the user’s search intent and provide helpful information.
Apply Optimization Tactics
Consistent optimization is key to long-term success. Start with your Google Business Profile by ensuring you’ve selected all relevant categories and attributes. This simple step helps Google understand your business better and show your listing in more relevant local searches. From there, continue to use local keywords strategically in your website’s content, title tags, and meta descriptions. These optimization tactics signal to search engines that your business is a relevant authority for local queries, which can improve your rankings over time.
Future-Proof Your Local Strategy
The digital landscape is always shifting, but that doesn’t mean your strategy has to be unstable. Building a future-proof local SEO plan means staying aware of new trends and creating a foundation that can withstand changes. By focusing on long-term growth and adaptability, you can ensure your business remains visible to local customers for years to come.
Keep Up with AI Trends
AI is reshaping how search engines work and how users find information. To stay competitive, you need to understand these changes. Success in AI-driven search isn’t just about traditional metrics like rankings and organic traffic. You also need to monitor newer engagement signals to see how users interact with your content in AI-powered results. This dual approach helps you understand the real impact of your local SEO efforts. Using an AI SEO platform can help you track these evolving metrics and adjust your strategy without needing to become a data scientist overnight.
Optimize for Voice Search
More and more customers are using voice assistants like Siri, Alexa, and Google Assistant to find local businesses. People speak differently than they type, often using longer, more conversational phrases. Optimizing for voice search means focusing on these natural language queries. Think about the questions your customers would ask out loud, like, “Where can I find the best pizza near me?” or “What time does the hardware store on Main Street close?” Structuring your content to directly answer these questions will be critical for capturing this growing segment of local search traffic and improving your visibility.
Adapt to Algorithm Changes
Search engine algorithms are constantly being updated, and the integration of AI has only accelerated the pace of change. What works today might not work tomorrow. Staying agile and responsive to these updates is key to maintaining your rankings. When an algorithm shifts, you need to analyze how it affects your performance and be ready to pivot. This means contrasting your visibility in new AI results with traditional metrics to understand what’s happening. An automated tool can help you re-optimize content quickly after a major update, ensuring your strategy remains effective without constant manual intervention.
Plan for Sustainable Growth
Effective local SEO is a marathon, not a sprint. Long-term success depends on building a solid and sustainable strategy from the ground up. This includes foundational tasks like selecting all relevant categories and attributes for your Google Business Profile to help you appear in more local searches. Every part of your strategy should contribute to long-term visibility and growth. By focusing on creating a durable foundation and consistently refining your approach based on performance data, you can build a local presence that lasts and delivers consistent results over time.
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Frequently Asked Questions
What’s the most important first step for local SEO? Before you do anything else, claim and fully optimize your Google Business Profile. This is your digital storefront and often the first impression a local customer has of your business. Ensure your hours, address, and business description are accurate and complete, and use high-quality photos to showcase what you offer.
How does AI actually help with local SEO beyond just writing content? AI’s real strength is in analysis and strategy. It can analyze your top local competitors to show you the exact website structure you need to build. It also helps you discover hyperlocal keyword opportunities and can analyze customer review sentiment to give you actionable insights into what your customers really think about your business.
Are online reviews really that important for my local ranking? Yes, they are a critical factor. A consistent stream of positive reviews signals to Google that your business is a trusted and active part of the community. This directly impacts your visibility in the local map pack. Reviews also influence recommendations on newer AI platforms, making a strong reputation more valuable than ever.
My business has multiple locations. Do I need a separate website for each one? You don’t need separate websites. The standard and most effective approach is to create a unique, dedicated page for each location on your main website. Each page should feature content tailored to that specific community, including the correct address, local testimonials, and neighborhood-specific information.
How do I know if my local SEO efforts are actually working? Focus on a few key performance metrics to track your progress. Monitor your rankings in the local map pack for your target keywords and watch for an increase in organic traffic from your service area. You should also track interactions on your Google Business Profile, such as clicks to call, requests for directions, and visits to your website.
