You’ve spent hours creating the perfect piece of content. It’s well-researched, beautifully written, and provides immense value to your audience. You hit publish, and then… nothing. This is a common frustration, and the missing piece of the puzzle is often authority. Without backlinks from other trusted websites, search engines have no way of knowing your content is credible. Links act as the distribution network and the vote of confidence your content needs to get seen. They are the signal that tells Google your page is a reliable resource worth showing to its users. This article breaks down the actionable strategies you can use to build that authority and ensure your hard work pays off with increased visibility and organic traffic.
Key Takeaways
- Create Linkable Assets to Earn Mentions: Shift your focus from asking for links to earning them. Develop high-value content like original research, in-depth guides, or free tools that other sites will want to reference as a resource.
- Use Outreach to Build Strategic Partnerships: Treat guest posting and digital PR as relationship-building activities. A personalized approach focused on providing value to another site’s audience will secure higher-quality links and open doors for future collaborations.
- Integrate Link Building with Your SEO Foundation: A strong backlink profile requires a plan. Align your link building with your content strategy and manage technical details like anchor text and link diversity to ensure your efforts support your overall SEO goals.
What Are Effective Link Building Strategies?
An effective link building strategy is less about accumulating a high volume of links and more about acquiring high-quality, relevant endorsements that improve your website’s authority. Think of backlinks as votes of confidence from other sites. A single vote from a well-respected, authoritative source carries far more weight than dozens of votes from unknown or low-quality sites. The goal is to earn links that signal to search engines that your content is credible, trustworthy, and a valuable resource for users.
Effective strategies focus on relevance and context. A link from a leading blog in your industry is a powerful signal because it tells search engines what your site is about and affirms your expertise in that niche. This is why creating valuable content is the foundation of modern link building. When you produce insightful articles, original research, or helpful tools, other sites are more likely to link to your content naturally because it benefits their audience.
Ultimately, link building is about building genuine relationships. It involves connecting with journalists, bloggers, and site owners in your field. Instead of just asking for a link, you provide value first, whether through a guest post, collaborative content, or by sharing a resource you know their audience will appreciate. This approach builds a sustainable network that leads to more organic link opportunities over time, forming a core part of a successful SEO program.
Use Digital PR to Earn High-Quality Backlinks
Digital PR is a powerful strategy for earning backlinks from trusted, authoritative sites. Instead of directly asking for links, you create newsworthy campaigns, stories, and data-driven content that journalists and bloggers naturally want to feature. Think of it as public relations adapted for the internet. When a major publication or an industry blog covers your story, they’ll link back to your site as the source, giving you a high-quality backlink that can significantly improve your search engine rankings. This method is about earning media placements through merit, not payment.
This approach moves beyond traditional link requests and focuses on building your brand’s authority and credibility. A successful digital PR campaign not only secures valuable links but also increases brand awareness and drives referral traffic. The key is to create something genuinely interesting, useful, or entertaining that aligns with your brand and resonates with a wider audience. By becoming a source for compelling stories, you build relationships with the media and earn links that stand the test of time. It’s a long-term play that pays dividends in both SEO performance and brand reputation.
Create Compelling Brand Stories
Every brand has a story to tell. Your job is to find the angle that will capture the media’s attention. This could be a unique founder journey, a commitment to a social cause, or an innovative solution to a common problem. The goal is to craft engaging narratives that journalists can easily turn into an article for their audience. Instead of pitching your product, pitch your story. For example, a company that uses sustainable materials could create a campaign around the environmental impact of their industry, positioning themselves as a forward-thinking leader. This makes your brand part of a larger conversation, earning you media mentions and backlinks in the process.
Leverage Influencer Partnerships
Collaborating with influencers can amplify your brand’s story and extend its reach. The key is to find partners whose audience aligns with yours and to focus on creating authentic, valuable content together. A successful campaign isn’t just a one-off sponsored post; it’s a genuine partnership. You could co-create a detailed guide, host a webinar, or conduct a joint research project. When influencers share this high-quality digital content with their followers, it not only introduces your brand to a new audience but also creates linkable assets that other sites may reference. This approach builds social proof and generates organic backlinks from followers and other publications that pick up the story.
Utilize Data-Driven Content
One of the most effective ways to earn high-authority backlinks is by publishing original, data-driven content. Journalists and bloggers are always looking for credible data to support their articles, and by providing it, you become the go-to source. You can conduct industry surveys, analyze internal data to reveal interesting trends, or create an interactive tool that provides value to users. For example, a marketing agency could publish a report on the ROI of different advertising channels. This type of top-performing digital PR content is highly linkable because it offers unique insights that can’t be found elsewhere, positioning your brand as a thought leader.
Pitch to Relevant Publications
Even the most amazing content won’t promote itself. Once you have your compelling story or data-driven asset, you need to get it in front of the right people. This involves building a targeted media list of journalists, editors, and bloggers who cover your industry. Craft a personalized pitch for each contact, explaining why your content is a good fit for their audience. Avoid generic email blasts. Instead, show that you’ve done your research by referencing their previous work and clearly stating the value you’re offering. A well-crafted pitch is often the final step in turning your hard work into the kind of viral campaigns that drive results and secure top-tier backlinks.
Build Links with Content Marketing
Content marketing is the foundation of modern, sustainable link building. Instead of just asking for links, you earn them by creating valuable resources that people genuinely want to reference and share. When you produce exceptional content, other websites will link to it naturally because it makes their own content better. This approach shifts the dynamic from outreach-heavy requests to creating assets that pull in links on their own merit. Think of it as building a magnet for backlinks that works for you around the clock.
The key is to be strategic. You aren’t just writing blog posts; you’re developing “linkable assets”—pieces of content specifically designed to attract links. This could be anything from original research and data-driven reports to comprehensive guides, free tools, or visually compelling infographics. The goal is to provide so much value that other creators in your industry feel compelled to cite your work. With the right strategy, your content becomes a powerful engine for acquiring authoritative backlinks that strengthen your site’s credibility and search rankings. Using tools for automated keyword research can streamline the process of finding topics that are prime for creating these linkable assets, ensuring your efforts are targeted from the start. This method not only builds your backlink profile but also establishes your brand as an authority in its space.
Develop Linkable Assets
A linkable asset is a high-value piece of content created with the primary goal of attracting backlinks. These aren’t your standard blog posts. Instead, they are substantial resources that offer unique insights, data, or utility that can’t be found elsewhere. Examples include industry studies with original data, ultimate guides that cover a topic exhaustively, or free online calculators and tools that solve a specific problem for your audience.
The most successful assets are born from understanding what your audience and industry peers find valuable. A successful campaign involves creating high-quality digital content that serves a real need. By producing something truly original and useful, you give other websites a compelling reason to link to you. These earned backlinks from trusted, authoritative sites are exactly what search engines want to see, signaling that your site is a credible source of information.
Promote Your Content Effectively
Creating a fantastic linkable asset is the first step, but it won’t attract links if no one knows it exists. Effective promotion is what turns a great piece of content into a link-building success. Your promotion strategy should be just as thoughtful as your content creation process. This involves targeted outreach to journalists, bloggers, and website owners who cover topics related to your asset.
Start by identifying authoritative blogs and publications within your niche where your content would be a relevant resource for their audience. Craft personalized outreach emails explaining why your asset is valuable and how it could benefit their readers. By creating valuable content, you can secure anchor links that direct traffic back to your site. This proactive approach ensures your hard work gets in front of the right people—the ones who have the power to link to it.
Focus on High-Quality, Shareable Content
In link building, quality always trumps quantity. A single backlink from a highly respected, relevant website is far more valuable than dozens of links from low-quality sites. Your focus should be on creating content that is not only well-researched and well-written but also genuinely shareable. People share content that is insightful, entertaining, or solves a problem, which in turn increases its visibility and potential to earn links.
Publishing high-quality content on reputable sites through guest posting also helps build your brand’s authority and credibility. When you consistently produce valuable resources, you become known as a thought leader in your field. This reputation makes future link-building efforts easier, as people will already trust the quality of your work. Maintaining this quality over time is also key; regularly updating your content ensures it remains relevant and continues to be a valuable link building resource.
Build Relationships with Guest Posting and Outreach
Guest posting is one of the most established link building strategies, but its true power lies in building genuine relationships, not just collecting links. When you contribute valuable content to another site in your industry, you’re not just getting a backlink; you’re getting in front of a new, relevant audience and establishing your brand as an authority. This approach requires a more personal touch than other methods, but the payoff is a network of industry connections and high-quality, contextually relevant links that search engines love.
Think of it as a strategic partnership. You provide a well-researched, insightful article that an editor is proud to publish, and they provide you with a platform to share your expertise. This symbiotic relationship is the foundation of effective outreach. Instead of sending hundreds of generic emails, focus on building a handful of strong connections with editors and site owners. This method not only secures better links but also opens the door for future collaborations. With a solid content marketing plan in place, you’ll have the assets you need to make a compelling pitch and become a go-to contributor for top sites in your niche.
Identify Authoritative Blogs in Your Niche
Finding the right platforms for your guest posts is the critical first step. Your goal is to identify authoritative blogs within your niche to ensure your content reaches a relevant audience and adds to your site’s credibility. Start with simple Google searches using terms like “[your keyword] + write for us” or “[your keyword] + guest post.” Once you have a list of potential sites, it’s time to vet them. Don’t just look at their domain authority; analyze their existing content, audience engagement in the comments, and social media presence. The best opportunities are on sites that are active, respected, and closely aligned with your own brand’s focus. A single backlink from a highly-regarded industry blog is far more valuable than dozens from irrelevant or low-quality sites.
Craft Personalized Outreach Emails
Once you’ve identified your target blogs, the next step is the outreach. Personalization is essential here. Generic, copy-paste emails are easy to spot and even easier to delete. To stand out, you need to show you’ve done your homework. Your email should be tailored to reflect the blog’s tone and audience. Start by introducing yourself and mentioning a specific article you enjoyed on their site. This shows you’re a genuine reader, not just a link seeker. Then, instead of just asking to write for them, pitch two or three specific, well-developed article ideas that would provide real value to their readers. Keep your email concise, professional, and focused on what you can offer them. This thoughtful approach respects the editor’s time and significantly increases your chances of getting a positive response.
Build Long-Term Relationships
A successful guest post shouldn’t be the end of the conversation. The real long-term value comes from nurturing the connection you’ve just made. After your article goes live, make sure to promote it across your own social media channels and email list, tagging the publication. Take the time to respond to comments on the post to engage with their audience directly. This shows the editor you’re invested in the success of the content and are a collaborative partner. Building long-term relationships with bloggers and site owners can lead to ongoing opportunities for guest posts, expert roundups, and other collaborations. By consistently providing value, you position yourself as a trusted resource, creating a sustainable source of high-quality backlinks and referral traffic.
Manage the Technical Side of Link Building
Beyond outreach and content creation, effective link building requires attention to technical details. Managing the attributes of your links, maintaining a balanced profile, and sourcing links from various places are foundational to a strategy that search engines will reward. Getting these technical elements right ensures your hard work in earning links translates into tangible SEO results. It’s about building a strong, credible, and natural-looking backlink profile that supports your long-term growth.
Optimize Link Attributes and Types
Not all links are created equal. Understanding link attributes like “dofollow” and “nofollow” is key. Dofollow links pass authority (or “link juice”) and are the primary goal of most link building campaigns. Nofollow links, often found in comments or paid placements, don’t pass authority but can still drive traffic and add to a natural link profile. You should also focus on your anchor text—the clickable words that make up the hyperlink. By creating valuable content, you can secure relevant anchor links that signal to search engines what your page is about. Aim for a mix of branded, exact-match, and partial-match anchor text to keep your profile looking organic.
Balance Your Link Profile for Natural Growth
A healthy backlink profile looks natural, not manipulated. A common mistake is building links without considering page-level relevance. A link from an article about pet grooming to your SaaS startup’s pricing page will look out of place to search engines. Instead, ensure the linking page and your page are contextually related. Your profile should also show a steady growth of links over time, not sudden spikes that can trigger red flags. A balanced profile includes links from various sources with different levels of authority. While high-authority links are great, a mix that includes links from niche blogs and industry forums creates a more authentic footprint.
Diversify Your Link Sources
Relying on a single link building tactic is risky. To build a resilient and effective backlink profile, you need to diversify your sources. While guest posting on authoritative blogs in your niche is a great start, expand your efforts. Pursue opportunities from resource pages, reputable directories, and partner websites. An effective Digital PR strategy can also earn you powerful backlinks from trusted news sites and publications. Using automated SEO tools can help you identify a wide range of potential link targets, making it easier to build a diverse and robust profile that stands the test of time.
Earn Local Links Through Community Engagement
For businesses with a local footprint, some of the most powerful links come from right in your own backyard. Engaging with your local community isn’t just good for business; it’s a fantastic way to build a portfolio of relevant, high-authority backlinks. When other local businesses, event organizers, and community hubs link to your site, it sends strong signals to search engines that you’re a legitimate and important part of that local ecosystem. This approach builds brand trust and strengthens your local SEO at the same time.
Unlike broad link-building campaigns that target national publications, a community-focused strategy is about depth, not just breadth. These links are highly contextual, telling search engines that your business is not only relevant for a specific topic but also for a specific geographic area. This can be a significant advantage in local search results, where proximity and local authority are key ranking factors. Instead of getting lost in the noise of national competition, you can build a defensible moat around your local search presence. These links are often more authentic and harder for non-local competitors to replicate, giving you a sustainable edge. The following strategies show you how to turn your community involvement into tangible SEO assets.
Target Local Backlinks
Get creative by designing interactive experiences that encourage community participation. You could develop a digital passport where users check in at various local businesses to earn a reward, or create a neighborhood guide that highlights hidden gems. Initiatives like these encourage other participating businesses to link back to your main resource page, creating a natural web of local backlinks. This strategy strengthens community ties and gives other businesses a compelling reason to link to you, which is far more effective than simply asking for a link with nothing in return.
Participate in Community and Industry Events
Getting involved in local events is a direct path to earning quality backlinks. Whether you sponsor a local charity run, set up a booth at a cultural festival, or host a workshop at a business meetup, these activities create link-building opportunities. Work with event organizers to ensure your business is featured on their website, typically on a partners or sponsors page with a link back to your site. This not only drives referral traffic but also solidifies your authority and presence within the community. Your participation in events becomes a valuable asset for your digital presence.
Build an Online Community Presence
Extend your community engagement into the digital realm. Participate in local forums, contribute to neighborhood blogs, or create a resource like a shared community events calendar on your website. When you become a go-to source for what’s happening locally, you create organic opportunities for backlinks. For example, if you host a free webinar for local entrepreneurs and add it to community calendars, other organizations will naturally link to your sign-up page. By actively contributing to the local online conversation, you can build an online community that sees your business as a valuable fixture worth linking to.
How to Measure Link Building Success
A successful link building campaign does more than just accumulate links; it drives tangible business results. To know if your efforts are paying off, you need to track the right metrics. Measuring your success helps you understand what’s working, justify your investment, and refine your strategy. It’s about connecting a new backlink to an increase in your site’s authority, traffic, and revenue. Let’s look at the key indicators and tools that matter.
Key Performance Indicators (KPIs) for Link Campaigns
To measure the impact of your link building, focus on a few key performance indicators. The most traditional metric is the total number of backlinks acquired. While this number is a good starting point, quality is far more important than quantity. You should also track improvement in your organic search rankings for target keywords. Moving up the search engine results page (SERP) is a direct indicator that search engines view your content as more authoritative. Finally, monitor changes in organic and referral traffic to see if new links are driving actual visitors.
Tools for Link Analysis and Tracking
You don’t have to track these metrics manually. Several powerful platforms can help you monitor your link building campaigns. SEO tools like Ahrefs, Moz, and Semrush are industry standards. They allow you to track your backlink profile, see which pages are acquiring links, and monitor keyword performance over time. You can also analyze competitors’ link profiles for new opportunities. For a streamlined approach, an end-to-end platform can automate your SEO tracking, connecting link building activities directly to performance metrics and simplifying the reporting process.
Assess Domain Authority and Referral Traffic
Beyond raw numbers, two metrics provide deeper insight: Domain Authority and referral traffic. Domain Authority (or Domain Rating, depending on the tool) is a score that predicts how well your website will rank. Building high-quality backlinks is one of the most effective ways to increase this score. Referral traffic measures visitors who come to your site by clicking a backlink from another website. This metric shows your links are actively driving new, engaged audiences to your content, a clear sign of a successful digital PR strategy.
Link Building Best Practices (and What to Avoid)
Building a strong backlink profile is a long-term project, not a one-time task. As you develop your strategy, it’s essential to ground your efforts in sustainable practices that build real authority. Some methods can get you penalized by search engines, while others will create lasting value for your brand. The key is to understand the difference and commit to a strategy that prioritizes quality and relevance. By following a few core principles, you can create a link building engine that supports your growth for years to come.
Stick to White Hat Practices
White hat link building means earning links through ethical, value-driven methods rather than trying to manipulate search engine rankings. This approach focuses on creating a great user experience and building genuine relationships. Black hat tactics, on the other hand, take shortcuts that can get your site penalized or even de-indexed by Google. Common mistakes include buying low-quality links, stuffing keywords into anchor text, and using private blog networks (PBNs). While these methods might offer a temporary lift, they almost always cause more harm than good. A white hat strategy is the only way to build sustainable, long-term authority that search engines will reward.
Adapt to SEO Algorithm Changes
The world of SEO is always changing, and link building is no exception. As search engines evolve, so too must your strategies. What worked a few years ago may be ineffective or even harmful today. Google’s algorithms are continuously updated to better understand user intent and identify manipulative link schemes. This means your focus should always be on providing genuine value. Staying informed about major Google algorithm updates helps you understand these shifts and adjust your approach. A flexible strategy that prioritizes relevance and user experience will always be more successful than one that rigidly follows an outdated playbook.
Focus on Quality Over Quantity
When it comes to backlinks, the quality of your links is far more important than the quantity. A single, relevant link from an authoritative website in your niche can have a greater impact than hundreds of links from low-quality, irrelevant directories. Focusing on quantity over quality is a common mistake that can hurt your SEO performance. Instead, concentrate on acquiring links that are topically relevant and come from trusted domains. You should also work to diversify your anchor text so that your link profile appears natural to search engines. Regularly auditing your backlinks helps you identify and remove any toxic links that could be holding you back.
Integrate Link Building with Your Overall SEO Strategy
Link building doesn’t happen in a vacuum. For the best results, it needs to be a core part of your larger SEO plan, working in tandem with your content creation, on-page optimization, and technical SEO. When these elements are in sync, each backlink you earn does more than just pass authority; it reinforces your site’s relevance and strengthens your overall digital presence. Think of it as a team effort where your content scores the points and your links provide the assists. A cohesive strategy ensures that every action you take contributes to the same goal: improving your visibility and driving meaningful traffic.
Align Link Building with Content and On-Page SEO
Your link building and content strategies should be closely connected. The most effective way to earn links is by creating content that people genuinely want to reference and share. This is where your on-page SEO and content marketing efforts become your greatest link building assets. When you publish high-quality, well-optimized content, you’re not just trying to rank; you’re creating a “linkable asset.”
Furthermore, activities like guest posting and digital PR depend on having valuable content to share. The benefits of guest posting go beyond just getting a backlink; publishing on reputable sites builds your brand’s authority and credibility. Similarly, digital PR campaigns use compelling stories and data to gain media exposure, resulting in powerful brand mentions and links from trusted news outlets.
Use AI Tools for Better Efficiency
To rank on the first page of Google, you need backlinks from authority sites and blogs. Finding these opportunities, crafting personalized outreach, and tracking your results can be incredibly time-consuming. This is where AI-powered tools can make a significant difference. AI can analyze massive datasets to identify the most relevant and authoritative domains for your niche, saving you hours of manual research.
Platforms like MEGA AI can automate and refine your entire workflow. From identifying keyword gaps to generating high-quality content for guest posts, AI-driven SEO tools handle the heavy lifting. They can also help you track keyword performance after you’ve acquired new links, giving you clear insight into what’s working. This allows you to focus your energy on building relationships and strategy, rather than getting bogged down in repetitive tasks.
Prioritize User Experience and Relevance
Search engines are getting smarter about understanding context. A link’s value is heavily influenced by its relevance to the content on both the linking and the linked-to page. One of the most common link building mistakes is ignoring this page-level relevance. Simply put, a link from an article about pet grooming to your financial software website doesn’t make sense to a user, and it won’t make sense to Google either.
Always prioritize user experience. Before pursuing a link, ask yourself if it provides real value to someone reading the source page. A good backlink should feel like a natural, helpful recommendation. Avoid practices like buying low-quality links or over-optimizing anchor text. Instead, focus on earning links that are a natural fit within high-quality, relevant content. This approach creates a better experience for users and sends the right signals to search engines.
What’s Next in Link Building?
Link building isn’t a static practice; it’s a dynamic field that shifts with every new technology and search engine update. While the core principle of earning trust and authority through external links remains the same, the methods for achieving this are constantly being refined. Looking ahead, the most effective strategies will be those that are adaptable, technologically informed, and deeply integrated with your overall marketing efforts. Success no longer comes from simply acquiring a high volume of links. Instead, it requires a sophisticated approach that blends public relations, content strategy, and smart technology to build a link profile that search engines recognize as genuinely authoritative. This means moving beyond transactional link requests and focusing on creating assets and relationships that naturally attract attention and citations. Staying current in this environment means understanding where the industry is headed and preparing to meet the new standards of quality and relevance that define modern SEO. The future is less about manual outreach for every single link and more about creating scalable systems that generate high-quality backlinks as a byproduct of great marketing.
Emerging Link Building Technologies
One of the most significant shifts in link building is the move toward strategies that resemble modern public relations. Effective digital PR can earn you backlinks from trusted, authoritative sites by creating campaigns, stories, and data-driven content so compelling that publications want to write about you. Instead of asking for a link, you’re earning it organically because you’ve created something of value for their audience. This approach secures powerful backlinks that send strong positive signals to search engines. Think about creating original research reports, interactive tools, or expert commentary on trending topics in your industry. These assets become magnets for high-quality links that can significantly influence your search rankings and brand visibility.
Adapt to Search Engine Changes
As search engines become more sophisticated, so must our link building tactics. Gone are the days of simple directory submissions and keyword-stuffed anchor text. Today, search algorithms are much better at understanding context, relevance, and user intent. This means that a link’s value is determined by more than just the authority of the linking domain; it’s also about how relevant that link is to the surrounding content. Link building is a demanding process that can involve various skillsets, from content creation to relationship building. To adapt, you must focus on earning links from content that is topically aligned with your own and provides a logical next step for the reader.
How AI is Changing Link Building
Artificial intelligence is transforming the efficiency and effectiveness of link building. The process of finding relevant sites, identifying contact information, and personalizing outreach can be incredibly time-consuming. AI-driven SEO platforms can analyze thousands of potential link opportunities in minutes, filtering for authority, relevance, and traffic. This allows you to focus your energy on the human side of link building: crafting compelling content and building genuine relationships. AI can also help you find the right platforms for your guest posts by identifying authoritative blogs within your niche that are actively seeking contributors. By handling the repetitive, data-heavy tasks, AI frees you up to be more strategic and creative in your outreach.
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- Strategies for Acquiring Local Backlinks: Enhancing SEO for Local Businesses – MEGA SEO | Blog
Frequently Asked Questions
What’s the most important thing to focus on when starting a link building campaign? The single most important focus should be on relevance and quality. Before you even think about outreach, concentrate on creating genuinely useful content that deserves to be linked to. A link building strategy built on a foundation of valuable, well-researched content is far more sustainable and effective than one focused on simply acquiring a high number of links from random sources.
How is Digital PR different from guest posting? While both are effective strategies, their approach differs. Guest posting involves writing an article for another website to gain a backlink and exposure to their audience. Digital PR is broader; it focuses on creating newsworthy stories, data reports, or campaigns that journalists and major publications want to cover. The goal is to earn media placements, where the backlink is a natural result of being cited as the original source.
Is it better to get one link from a major site or many links from smaller blogs? One link from a relevant, high-authority site will almost always have a greater impact on your SEO than many links from smaller, less-established blogs. Search engines place a high value on trust and credibility. A link from a well-respected source acts as a powerful vote of confidence that is much more difficult to earn and, therefore, more valuable.
What exactly is a “linkable asset”? A linkable asset is a piece of content created with the specific purpose of attracting backlinks. It goes beyond a standard blog post by offering unique value that others in your industry will want to reference. Common examples include original research studies with new data, comprehensive guides that cover a topic exhaustively, or free interactive tools and calculators that solve a specific problem for your audience.
How do I know if my link building efforts are actually working? You can measure success by looking beyond the number of links you’ve acquired. Track your organic search rankings for important keywords to see if they are improving. You should also monitor your referral traffic in analytics to see if people are actually clicking on the links to visit your site. Over time, these efforts should also contribute to an increase in your website’s overall Domain Authority or Domain Rating score.
