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Author: Michael

I'm the cofounder of MEGA, and former head of growth at Z League. To date, I've helped generated 10M+ clicks on SEO using scaled content strategies. I've also helped numerous other startups with their growth strategies, helping with things like keyword research, content creation automation, technical SEO, CRO, and more.
Whisking batter in a glass bowl.
Conversion

Betty Crocker Principle: The Secret to Effortless Engagement

Learn how the Betty Crocker Principle uses small user contributions to increase engagement, satisfaction, and loyalty in product design and marketing.

Laptop, phone, and plant on desk, symbolizing small business internet marketing growth.
Small Businesses (SMEs)

Essential Internet Marketing Guide for Small Businesses

Learn key internet marketing strategies for small businesses, including SEO, social media, and content marketing, to effectively reach and engage your audience.

YouTube SEO tools for video optimization.
Content Optimization

YouTube SEO: How to Rank Videos Higher in Search

Learn effective YouTube SEO strategies to boost your video rankings. Discover tips on optimizing titles, descriptions, and more to reach a wider audience.

Ahrefs backlink analysis on a laptop.
Backlinks

How to Use Ahrefs for Backlink Analysis

Learn how to use Ahrefs for backlink analysis to enhance your SEO strategy. Discover key features, metrics, and tips for effective link-building.

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Social Media

Lectric eBikes’ Viral Marketing: AI & Influencer Blueprint

Learn how Lectric eBikes used AI and influencer partnerships to create a viral marketing campaign. Discover strategies for building authentic connections.

Landing page design on a computer screen.
Conversion

Landing Page Best Practices for Higher Conversions

Learn how to create effective landing pages that convert with these best practices. Discover key elements, design tips, and strategies for higher conversions.

Ahrefs dashboard on a laptop for content marketing analysis.
SEO Tools

How to Use Ahrefs for Content Marketing (Step-by-Step)

Learn how to use Ahrefs for content marketing with this step-by-step guide. Discover strategies for keyword research, competitor analysis, and performance tracking.

Team members collaborating on live chat support.
Conversion

How Live Chat Can Boost Your Business Website

Enhance your business website with live chat to improve customer engagement, increase conversions, and provide real-time support for a seamless user experience.

Content quality analysis on laptop.
SEO Trends

Helpful Content Update (HCU) Criticism: A Deep Dive

Understand the Helpful Content Update (HCU) criticism and its impact on SEO strategies, site rankings, and content quality in this comprehensive analysis.

Laptop displaying data visualization for AI SEO content optimization.
Content Optimization

Beyond Keywords: Optimizing Content for AI SEO

Learn how to optimize your content for AI SEO by focusing on user intent, trust signals, and structured data to improve search visibility and authority.

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