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Author: Michael

I'm the cofounder of MEGA, and former head of growth at Z League. To date, I've helped generated 10M+ clicks on SEO using scaled content strategies. I've also helped numerous other startups with their growth strategies, helping with things like keyword research, content creation automation, technical SEO, CRO, and more.
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SEO Trends

Build Brand Trust with AI: Get Your Content Cited

Learn how to build brand trust with AI by creating content that earns citations, signals authority, and stands out as a reliable source in your industry.

Topical authority resources open on a desk.
SEO Best Practices

What is Topical Authority & Why It Matters (2025)

Learn what topical authority means, why it matters for SEO, and how to build a trusted site with content clusters, strong links, and expert coverage.

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Conversion

High-Traffic Website Monetization: The Ultimate Guide

Learn how to monetize a high-traffic website with proven strategies, actionable tips, and tools for building sustainable, long-term online revenue.

Laptop with growth chart and coffee, showing SEO monetization strategies.
SEO Best Practices

Monetize Your SEO: Strategies for a Post-HCU World

Learn practical SEO monetization strategies that work after Google’s Helpful Content Update. Build sustainable revenue with content that serves real user needs.

Google Analytics dashboard on laptop & phone for influencer marketing.
Social Media

How to Use Google Analytics for Influencer Outreach

Learn how to use Google Analytics for influencer outreach. Track campaign performance, measure ROI, and make data-driven decisions for your influencer strategy.

Content optimization analytics on laptop.
Content Optimization

Optimize Your Content for Buyer Intent: A Complete Guide

Learn how to create content that targets buyer intent, attracts high-converting traffic, and drives more sales with actionable strategies and proven tips.

Track content syndication with Google Analytics.
Content Optimization

Use Google Analytics for Content Syndication: A How-To Guide

Learn how to use Google Analytics for content syndication. Track performance, measure ROI, and get actionable tips to improve your syndication strategy.

AI-powered search transforming the future of search engines.
SEO Trends

SearchGPT vs Google: The Future of Search?

See how SearchGPT compares to Google, from direct answers and ad-free results to new SEO strategies. Learn what this shift means for your business.

Laptop and smart speaker on desk.
Content Optimization

How to Write Content AI Chatbots Will Cite

Learn how to create clear, structured content that AI chatbots trust and cite, with actionable tips for formatting, optimization, and decision-focused writing.

Laptop with SEO analytics for multi-platform AI SEO strategy.
SEO Best Practices

AI SEO vs. Traditional SEO: Multi-Platform Guide

Compare AI SEO and traditional SEO strategies. Learn how to build a multi-platform approach that improves visibility, authority, and measurable results.

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