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Author: Michael

I'm the cofounder of MEGA, and former head of growth at Z League. To date, I've helped generated 10M+ clicks on SEO using scaled content strategies. I've also helped numerous other startups with their growth strategies, helping with things like keyword research, content creation automation, technical SEO, CRO, and more.
AI-powered search connecting users.
Content Optimization

Perplexity SEO: The Guide to High-Intent Traffic

Learn how to optimize your content for Perplexity SEO and attract high-intent traffic by creating authoritative, answer-focused resources for decision-makers.

Laptop displaying SEO data.
SEO Best Practices

On-Page SEO: The Definitive Guide

Master on-page SEO with practical tips for optimizing content, technical elements, and user experience to improve your website’s search rankings.

Bing SEO dashboard on laptop.
SEO Best Practices

Bing SEO: Your Ultimate Guide to Ranking Higher

Bing SEO requires a unique approach. Learn key strategies, ranking factors, and actionable tips to improve your visibility and performance on Bing.

Laptop displaying Google AI overview SEO analytics.
SEO Trends

Google AI Overview Tracking: The Ultimate Guide

Learn how to track Google AI Overviews, measure their impact on your SEO, and adapt your strategy for better visibility and traffic in search results.

Video marketing studio setup with camera and monitor.
Social Media

Launch a Video Marketing Strategy: The Ultimate Guide

Learn how to create a video marketing strategy that connects with your audience, builds trust, and drives real business results with actionable steps.

SEO content performance review showing positive results.
Content Optimization

Year-End SEO Content Review: Top Strategies That Worked

Get practical strategies for your year-end SEO content review. Learn which tactics delivered results and how to plan for stronger content performance.

2011 SEO: Monitor displaying growth chart and rotary phone.
SEO Trends

The State of SEO 2011: A Retrospective on Google’s Algorithm

See how Google’s 2011 algorithm updates changed SEO, shifting the focus to quality content, user experience, and sustainable search strategies.

AI-powered SEO growth.
SEO Best Practices

Google’s AI Trust Score: Your Guide to SEO

Learn how Google’s AI Trust Score shapes your SEO strategy, what factors influence it, and actionable steps to build lasting trust and improve rankings.

Biotech SEO: Tablet with data analysis next to lab equipment.
SEO Best Practices

SEO for Biotech: Basics to Automation

SEO for BioTech helps your company reach investors, partners, and researchers. Learn key strategies, compliance tips, and automation essentials.

Google Analytics dashboard displaying voice search data and audio waveforms.
Content Optimization

How to Use Google Analytics for Voice Search Optimization

Learn how to use Google Analytics for voice search optimization. Track conversational queries, analyze user behavior, and improve your site’s voice search results.

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