While most businesses know mobile is important, many still get it wrong. Their sites are slow, hard to use, and offer a frustrating experience for users on the go. This creates a massive opportunity for you. By building a fast, seamless, and user-friendly mobile website, you can provide a superior experience that captures traffic and customers your competitors are losing. Ahrefs provides all the tools you need to diagnose their weaknesses and build on your strengths. This guide is your roadmap to gaining that competitive edge. We’ll walk you through exactly how to use Ahrefs for mobile optimization to outperform others in your industry.
Key Takeaways
- Treat your mobile site as your primary site: Google’s mobile-first index means your mobile version is what primarily determines your rank. Ensure it provides a complete and functional user experience to maintain your search visibility.
- Audit your site from a mobile perspective: Use Ahrefs’ Site Audit with a mobile user agent to see your site as Google does. This helps you uncover mobile-specific issues related to speed, usability, and content that a desktop crawl would miss.
- Turn mobile optimization into a routine: Mobile SEO isn’t a one-time project. Build a sustainable strategy by scheduling regular audits, tracking mobile-specific KPIs, and consistently refining your site’s speed and content for a better user experience.
Why Is Mobile Optimization Important for SEO?
It’s no secret that most people browse the web on their phones. With nearly 60% of all website visits worldwide coming from mobile devices, your mobile site is often the first—and sometimes only—impression you make on a potential customer. If your website is difficult to use on a smaller screen, visitors are more likely to leave and find a competitor with a better experience. This user behavior directly impacts your bottom line and search engine performance, sending negative signals to Google about your site’s quality.
Google understands this shift in user behavior. As a result, it has fundamentally changed how it evaluates and ranks websites, placing a heavy emphasis on the mobile experience. A strong mobile presence is no longer a “nice-to-have” feature; it’s a critical component of any effective SEO strategy. Without a mobile-friendly site, you risk becoming invisible in search results, losing out on valuable traffic, leads, and sales. This guide will show you how to use Ahrefs to ensure your site meets and exceeds modern mobile standards, helping you stay competitive and visible to your target audience where they spend most of their time—on their phones.
What Is the Mobile-First Index?
Mobile-first indexing means Google predominantly uses the mobile version of your website to index and rank your pages. In the past, Google’s crawlers would look at the desktop version of a site to evaluate its relevance to a user’s query. Now, the roles have reversed. Your mobile site is the primary version Google considers, making its performance and content essential for your search visibility.
If your site has important content that is visible on desktop but hidden on mobile, Google may not see it. Even worse, if your website’s content cannot be seen at all on a mobile device, Google will eventually stop showing it in search results. For this reason, you must ensure your mobile site offers a complete and functional experience for every user.
How Core Web Vitals Affect Mobile Performance
Beyond just having a mobile site, Google also measures the quality of its user experience through a set of metrics called Core Web Vitals. These vitals assess three key aspects of your site’s performance: loading speed, interactivity, and visual stability. In simple terms, Google wants to know if your page loads quickly, if users can interact with it without delay, and if the layout shifts unexpectedly while it’s loading.
These metrics are not just technical benchmarks; they directly impact your mobile rankings. A slow site with poor Core Web Vitals scores can harm your SEO performance, as Google prefers to send users to websites that provide a smooth and frustration-free experience. For example, a good target for page load time is under 2.5 seconds. Optimizing images and code can help you meet this goal and improve your site’s overall performance.
How to Use Ahrefs for a Mobile SEO Audit
A mobile SEO audit is your starting point for understanding how your site performs for users on smartphones and tablets. Using a tool like Ahrefs, you can systematically crawl your website from a mobile perspective to uncover issues holding back your performance. This process helps you find and fix problems related to speed, usability, and content before they affect your rankings. Think of it as a health checkup for the mobile version of your site.
Set Up Your First Mobile Audit
To get started, you’ll need to configure a crawl in Ahrefs’ Site Audit tool. During setup, you’ll see an option to choose a user agent. It’s critical to switch this from the default desktop setting to a mobile one, like GoogleBot Mobile. This tells Ahrefs to crawl your site just as a mobile search engine would, giving you a true picture of your mobile performance. This simple configuration change is the foundation of your entire mobile audit, ensuring the data you collect accurately reflects the mobile user experience. Once the crawl is complete, you’ll have a detailed report of potential issues.
Key Mobile Performance Metrics to Track
Once your audit is running, you need to know what to look for. Page load speed is a top priority. Google uses Core Web Vitals to measure user experience, and these metrics are especially important on mobile devices. Aim for your pages to load in under 2.5 seconds. The Ahrefs Site Audit report will flag slow pages and other performance issues. To improve your speed, focus on optimizing images and minimizing complex code like JavaScript. Tracking these performance metrics is essential for keeping your mobile site fast and user-friendly.
How to Interpret Your Mobile Audit Results
After the Ahrefs audit finishes, you’ll have a list of technical issues. To get a more complete view, cross-reference this data with the Mobile Usability report in Google Search Console. This report highlights user-facing problems like text that is too small to read or clickable elements that are too close together. Combining Ahrefs’ technical crawl with Google’s usability feedback helps you prioritize fixes. You can also monitor the amount of organic traffic your site receives from mobile devices in your analytics platform to see the real-world impact of your optimizations.
Key Ahrefs Features for Mobile SEO
Ahrefs is widely known for its powerful backlink analysis, but its capabilities extend far beyond that, offering a robust suite of tools perfect for building a mobile SEO strategy. Since Google’s shift to mobile-first indexing, understanding how your site performs on smaller screens isn’t just a good idea—it’s essential for your visibility. Ahrefs provides the features you need to diagnose issues, find opportunities, and track your progress specifically for mobile users.
From conducting in-depth keyword research tailored to mobile search behavior to analyzing how the SERPs differ between devices, Ahrefs gives you a complete picture. You can use its Site Audit tool to crawl your website as a mobile bot would, uncovering hidden issues that might be holding you back. This granular approach allows you to move beyond generic SEO practices and focus on what truly matters for your mobile audience. While these tools are powerful, managing them can be time-consuming. Platforms offering automated SEO can help streamline this process, letting you focus on strategy instead of manual checks.
Use Site Audit to Find Mobile Issues
The Ahrefs Site Audit tool is your starting point for any mobile optimization project. Its most critical feature for this task is the ability to crawl your site using a mobile user agent. By setting up a crawl this way, you can see your website through the eyes of Google’s mobile crawler. This process helps you identify mobile-specific problems that a standard desktop crawl might miss, such as incorrect viewport configurations, slow mobile page speeds, or elements that are difficult to use on a touchscreen. Ahrefs will flag these issues in its report, giving you a clear, actionable list of fixes to improve your site’s mobile-friendliness.
Conduct Mobile Keyword Research
People search differently on their phones than they do on their desktops. Mobile queries are often shorter, conversational, and location-based (think “coffee shop near me”). Ahrefs’ Keywords Explorer helps you tap into this unique search behavior. You can filter keyword data to see mobile-specific search volumes, helping you prioritize terms that are more popular with on-the-go users. This feature is invaluable for identifying opportunities related to voice search and local intent, allowing you to create content that directly answers the questions your mobile audience is asking. Analyzing these trends helps you build a keyword strategy that captures traffic from all devices, not just desktops.
Analyze Mobile SERPs
What a user sees on a Google search results page can vary dramatically between mobile and desktop. Mobile SERPs often feature different elements, such as larger local packs, more prominent video carousels, and different ad placements. Ahrefs allows you to view the mobile SERP for any keyword, giving you insight into the competitive landscape your mobile users experience. You can also use the Ahrefs SEO toolbar to analyze live SERPs as you browse. This helps you understand which SERP features are most common for your target keywords on mobile, so you can adjust your content strategy to compete for those valuable spots.
Track Mobile Keyword Positions
If you aren’t tracking your mobile and desktop rankings separately, you’re only seeing half the picture. A site can rank well on desktop but be nearly invisible on mobile, or vice versa. Ahrefs’ Rank Tracker makes it easy to monitor your performance across both devices. When you set up a project, you can add keywords and specify that you want to track them for mobile search results. This allows you to spot performance discrepancies quickly and measure the direct impact of your mobile optimization efforts. Consistent rank tracking is key to understanding if your strategy is working and where you need to make adjustments.
Switch Your Mobile User Agent
To truly understand how search engines see your mobile site, you need to simulate their crawler. A user agent is a piece of code that tells a web server which browser and device is making a request. In Ahrefs’ Site Audit, you can switch the user agent from the default desktop crawler to a mobile one, like Googlebot-Mobile. This is more than just a setting; it’s a fundamental shift in how the audit is performed. It ensures the crawl identifies issues specific to how Google indexes mobile pages, helping you align your site perfectly with mobile-first indexing guidelines and avoid any technical SEO surprises.
How to Fix Common Mobile Issues with Ahrefs
After running a mobile audit in Ahrefs, you’ll have a clear list of issues to address. Fixing these problems is crucial for improving your mobile rankings and providing a better user experience. While tools like MEGA AI can automate ongoing content optimization and technical fixes, understanding the core issues helps you build a stronger foundation. Let’s walk through how to tackle the most common mobile SEO problems.
Optimize Page Speed
Your mobile site’s speed is a major ranking factor. Google uses a set of metrics called Core Web Vitals to measure user experience, and page load time is a key component. A slow site can lead to high bounce rates and frustrated visitors. Ahrefs’ Site Audit will flag slow-loading pages, giving you a clear starting point. Aim for a load time of under 2.5 seconds. To achieve this, focus on compressing images, minifying CSS and JavaScript files, and leveraging browser caching. These changes reduce the amount of data a browser needs to download, making your site feel much faster for mobile users.
Address Mobile Usability Problems
Mobile usability issues can make your site difficult to use on a smartphone, directly impacting your SEO. Common problems include text that’s too small to read, clickable elements placed too close together, and content that’s wider than the screen, forcing users to scroll horizontally. You can find these errors by running an Ahrefs Site Audit with the mobile user agent selected. This simulates how a mobile browser sees your site. For another layer of analysis, check the Mobile Usability report in Google Search Console, which provides direct feedback from Google on how it views your site’s mobile experience.
Structure and Format Mobile Content
Content that looks great on a desktop can feel overwhelming on a small screen. To create a good mobile site, you need to prioritize readability. Break up long walls of text into short paragraphs, ideally no more than three sentences each. Use shorter sentences to make your points clear and concise. Incorporate formatting elements like bullet points, numbered lists, and blockquotes to add white space and make the content easier to scan. Visuals like images and videos are also great for breaking up text and engaging mobile users who are often on the go and looking for quick information.
Implement Technical Mobile SEO Fixes
Technical issues can prevent Google from properly crawling and indexing your mobile site. Ahrefs’ Site Audit helps uncover these problems, such as incorrect use of canonical tags. These tags tell search engines which version of a page is the primary one, preventing duplicate content issues between your mobile and desktop sites. You should also ensure that your robots.txt file isn’t accidentally blocking Google from accessing important resources like CSS or JavaScript files, as this can prevent it from rendering your page correctly. Regularly checking for these errors is a key part of mobile-first indexing maintenance.
How to Analyze Competitors’ Mobile Strategy in Ahrefs
Understanding what your competitors are doing on mobile gives you a significant advantage. It helps you identify what’s working in your industry, find new opportunities, and avoid making the same mistakes. Ahrefs provides a suite of tools that let you look into your competitors’ mobile strategies, giving you the data needed to build a more effective plan for your own site.
By analyzing their mobile performance, you can benchmark your own efforts and set realistic goals. Looking at their content reveals which topics and formats resonate with a mobile audience, while a backlink analysis shows you where they are earning authority and trust. This process allows you to reverse-engineer their success and apply those lessons to your own mobile SEO.
Analyze Competitor Mobile Performance
To get a clear picture of your competitors’ mobile health, start with Ahrefs’ Site Explorer. This tool gives you a high-level overview of their SEO performance. To get mobile-specific data, you can set up a crawl in Ahrefs’ Site Audit and switch the user agent from desktop to mobile. This shows you exactly how Google’s mobile crawler sees their site.
Pay close attention to their mobile traffic estimates, the performance of their top mobile pages, and any major differences between their mobile and desktop site structures. This initial analysis helps you understand their mobile priorities and identify any obvious strengths or weaknesses you can use to your advantage.
Find Mobile Content Gaps
Identifying content gaps is one of the most effective ways to improve your mobile strategy. Use the Content Gap tool in Ahrefs to compare your site against several competitors. The goal is to find valuable keywords they rank for on mobile that you do not. This process highlights topics your audience is searching for on their phones that you currently aren’t addressing.
Focus on mobile-specific queries, such as questions or “near me” searches, that indicate a user is on the go. By creating content that specifically targets these gaps, you can attract highly relevant mobile traffic that your competitors are currently capturing. This targeted approach to mobile keyword research ensures your content creation efforts are focused and effective.
Perform a Mobile Backlink Analysis
A strong backlink profile is just as important for mobile SEO as it is for desktop. Use Ahrefs’ Site Explorer to analyze your competitors’ backlink profiles. Look at the backlinks pointing to your competitors’ mobile pages to understand their link-building strategies and identify potential link opportunities for your own site. Filter their referring domains to see if they are getting links from mobile-first websites, directories, or publications.
This analysis can reveal the types of content that attract links on mobile and which websites are willing to link to mobile-friendly resources. You can use this information to build a more robust backlink profile for your own mobile pages with Ahrefs’ Backlink Checker.
Advanced Techniques for Mobile Optimization
Address JavaScript SEO for Mobile
Many modern websites rely on JavaScript to create dynamic experiences, but this can sometimes create hurdles for search engines. It’s critical to ensure Google can crawl and render all the important content on your mobile site. When you understand the JavaScript SEO basics, you can avoid common pitfalls like hiding content from search bots. Also, be sure to use canonical tags correctly to prevent duplicate content issues between different site versions.
Ahrefs’ Site Audit is a great tool for this. When setting up a crawl, you have the option to switch the user agent from desktop to mobile. This allows you to see your site exactly as Google’s mobile crawler does, helping you spot any JavaScript rendering issues that might be hurting your mobile performance.
Implement Schema Markup
Schema markup, or structured data, is code you add to your site to help search engines understand your content on a deeper level. This can lead to enhanced search results, like star ratings, event details, or recipe information appearing directly in the SERPs. For mobile-first indexing, your mobile site must have the same structured data as your desktop site. You can use Ahrefs to check for missing or incorrect structured data on your mobile pages.
A key point for mobile design is that Google now gives full value to content hidden in elements like accordions or tabs, as long as they are there to improve the user experience. This means you can use these space-saving features without worrying about hiding content from Google, as long as you implement structured data correctly.
Make Mobile UX Improvements
A technically sound mobile site is only half the battle; it also needs to be easy and pleasant for people to use. A good mobile experience helps users accomplish their goals quickly, whether that’s finding information or making a purchase. This means focusing on the details of the design and layout. For instance, make sure buttons and links are easy to tap with a thumb by making them at least 48 pixels wide and tall.
Use a readable font size—at least 16 pixels for body text is a good rule of thumb. Also, leave enough space between clickable items (at least 8 pixels) to prevent accidental taps. Creating accessible tap targets is a small change that makes a big difference in usability. While Ahrefs can flag technical problems, these UX details often require a hands-on review to get right.
Create Your Mobile Optimization Strategy
Running a mobile audit in Ahrefs gives you a clear picture of where your site stands. But data is only useful when you act on it. Turning those insights into a concrete plan is what separates sites that struggle on mobile from those that thrive. A solid mobile optimization strategy doesn’t have to be complicated. It’s a systematic approach that involves identifying what to fix first, defining what success looks like, and keeping a close watch on your performance over time. This framework helps you move from a reactive state—fixing problems as they appear—to a proactive one where you anticipate changes and stay ahead of the curve.
Think of it as a continuous improvement cycle. You find issues in your audit, prioritize them based on impact, and implement the necessary fixes. Then, you measure the impact of those changes against predefined goals to see what’s working. Finally, you monitor your site continuously to catch new problems and identify new opportunities for improvement. This ongoing process ensures your website not only becomes mobile-friendly but stays that way as search engine algorithms and user behaviors evolve. Building this strategic framework is the key to achieving and maintaining strong mobile SEO performance. The following steps will help you build a strategy that delivers consistent results and drives meaningful growth.
Prioritize Mobile Fixes
After running a site audit, you might have a long list of potential fixes. The key is to start with changes that will make the biggest difference. Focus on foundational elements like implementing a responsive design that automatically adjusts to any screen size. This ensures a consistent experience for every user, whether they are on a phone, tablet, or desktop. Page speed is another critical priority, as slow-loading pages are a major reason visitors leave. Use the issues identified in your Ahrefs audit to create a task list, then sort it by impact. You should also regularly test your website for new problems to stay ahead of any usability issues that could harm your rankings.
Set Mobile KPIs
To understand if your optimization efforts are working, you need to define and track specific Key Performance Indicators (KPIs). This moves you from guessing to knowing. A great starting point is to regularly check how much organic traffic your website gets from mobile devices. You can find this data in Google Analytics or by using the Performance report in Google Search Console. Simply filter by device to see your mobile traffic and compare it to desktop. Other useful KPIs include mobile keyword rankings, bounce rate on mobile, and mobile conversion rates. Tracking these metrics will give you clear feedback on what’s working and where you still need to improve.
Monitor Mobile Performance
Mobile optimization is not a one-time project; it’s an ongoing commitment. You need to continuously monitor your site’s performance to maintain your progress. Use Google’s Mobile-Friendly Test tool to run periodic checks and review the mobile usability report in Google Search Console for any new errors. It’s also important to ensure Google can properly crawl and index your mobile site. This involves checking for blocked resources and using canonical tags correctly to avoid duplicate content issues. While manual checks are useful, platforms offering automated SEO maintenance can handle this continuous monitoring for you, ensuring your site stays optimized according to the latest best practices.
How to Optimize Mobile Content with Ahrefs
Creating a mobile-friendly website goes beyond just technical fixes. The content itself needs to be tailored for people on the go. Mobile users often have different intentions and less patience than desktop users, so your content must be easy to find, read, and interact with on a smaller screen. Ahrefs provides a suite of tools that help you understand your mobile audience and refine your content to meet their needs. From initial research to ongoing optimization, you can use its features to ensure your content performs just as well on a phone as it does on a desktop.
Optimizing for mobile isn’t a one-time task. It involves a continuous process of researching what your audience wants, creating content that’s easy to consume, improving what you already have, and testing everything to make sure it works. Let’s walk through how you can use Ahrefs to manage each step of this process and build a content strategy that truly puts mobile users first. By focusing on these areas, you can improve user experience, which often leads to better engagement and higher rankings. This section will cover how to research, create, optimize, and test your mobile content using Ahrefs’ powerful features.
Research Content for Mobile Users
Before you write a single word, you need to understand what your mobile audience is looking for. Their search habits can differ significantly from desktop users. Ahrefs’ Site Audit tool is a great starting point. When you set up a crawl, you can switch the user agent from desktop to mobile, allowing you to see your site exactly as a mobile search bot would. This helps you identify how your content is currently perceived on mobile devices.
You can also use Ahrefs’ Keywords Explorer to find topics that are popular with mobile searchers. Pay attention to keywords with high mobile volume or those that imply local intent, like “near me” searches. Understanding these nuances helps you create content that directly answers the questions mobile users are asking, making your site more relevant and useful to them.
Create Mobile-First Content
With mobile-first indexing, Google primarily uses the mobile version of your site for ranking and indexing. This means your mobile site is no longer a secondary, stripped-down version of your desktop site; it’s the main event. When creating new content, think about the mobile experience from the very beginning. This includes using short paragraphs, concise sentences, and plenty of white space to make text easier to read on a small screen.
It’s also critical to ensure content parity between your desktop and mobile sites. Don’t hide important text, images, or videos behind tabs or accordions just to save space. According to Google’s guidelines, all valuable content should be readily accessible. By designing for mobile first, you create a better experience for a majority of users and align your site with how search engines determine rankings.
Optimize Existing Content for Mobile
Many of us have a library of existing content that was created with desktop users in mind. You can use Ahrefs to identify pages that need a mobile-friendly makeover. Start by looking at your Site Audit report for pages with slow load times. Often, the culprit is large, unoptimized images or bulky code. Compressing images and minifying CSS and JavaScript files can make a huge difference in page speed.
Beyond technical fixes, review the content’s format. Break up long walls of text with headings, bullet points, and images. This makes the information easier to scan and digest. For businesses looking to streamline this process, MEGA AI’s SEO tools can automatically identify opportunities to update existing articles, helping to improve their structure and performance for mobile users without the manual effort.
Test Your Site Across Devices
After you’ve optimized your content, you need to test it to make sure your changes had the desired effect. While Ahrefs’ Site Audit helps you spot technical issues, you should also use other tools to check the user experience. Google’s Mobile-Friendly Test is a simple way to see if a specific page meets the basic requirements for mobile usability.
For a more comprehensive view, check your site’s status in Google Search Console. It will tell you if your site has been moved to mobile-first indexing and flag any mobile usability errors across your entire site. Regularly testing your site ensures you catch problems early and maintain a smooth, accessible experience for all your mobile visitors. This proactive approach helps you stay ahead of potential issues that could impact your rankings.
Maintain Your Mobile SEO Performance
Mobile optimization isn’t a one-and-done task. Search engine algorithms evolve, user expectations change, and competitors are always updating their strategies. To keep your site performing well on mobile devices, you need a consistent maintenance plan. This involves regularly checking for new issues, steering clear of common mistakes, and keeping a close eye on your performance metrics. By making maintenance a core part of your SEO workflow, you ensure your mobile experience remains seamless for users and favorable to search engines over the long term.
Set a Regular Audit Schedule
Think of a mobile SEO audit as a regular health check for your website. Scheduling these checks—monthly or quarterly—helps you catch issues before they hurt your rankings. When you set up a crawl in Ahrefs’ Site Audit, you can switch the user agent from desktop to mobile. This feature is crucial because it shows you exactly how your site appears to mobile users and search engine crawlers, revealing problems you might miss on a desktop-only audit. An ongoing audit schedule helps you systematically find and fix errors, ensuring your site stays in top shape and adapts to any new algorithm updates or technical changes.
Avoid Common Mobile SEO Mistakes
Many websites stumble over the same mobile optimization hurdles. Simple design flaws like large blocks of text, buttons that are too small to tap, and slow page speeds can frustrate visitors and send your bounce rate soaring. Beyond the user experience, technical errors can also cause problems. A critical mistake is blocking Google from crawling parts of your mobile site. If Googlebot can’t access your CSS or JavaScript files, it can’t properly render or index your pages, which can lead to lower rankings. Regularly checking for these common errors is a fundamental part of mobile SEO maintenance.
Track Your Mobile Rankings Over Time
To understand if your mobile optimization efforts are paying off, you need to track your performance. Start by monitoring how much organic traffic comes from mobile devices. A steady increase is a good sign that your strategy is working. You can also use Ahrefs’ Rank Tracker to monitor specific keyword positions on mobile search results. For a more granular view, use the ‘Mobile Usability’ report in Google Search Console. This free tool flags specific issues like text that’s too small to read or clickable elements that are too close together, giving you a clear, actionable list of fixes to improve your site’s mobile experience.
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Frequently Asked Questions
Why are my mobile and desktop rankings sometimes different? Your rankings can differ because Google uses mobile-first indexing, meaning it primarily evaluates your mobile site to determine rankings for all devices. Additionally, user behavior and the search results page itself can vary. Mobile SERPs often prioritize local results and feature different layouts, which can cause your position to shift depending on the device a person is using.
What are the first things I should fix after running a mobile audit in Ahrefs? After your audit, you should prioritize the fixes that will have the greatest impact. Start with any major technical errors, such as incorrect canonical tags or resources blocked in your robots.txt file. After that, focus on improving page speed and addressing the most critical usability problems, like content that is wider than the screen or clickable elements that are too close together.
How does mobile keyword research differ from standard keyword research? Mobile keyword research focuses on how people search when they are on the go. These queries are often shorter, more conversational, and have a strong local intent, such as questions or phrases that include “near me.” While desktop research might target more in-depth informational keywords, mobile research prioritizes terms that solve an immediate need.
Do I still need to focus on mobile optimization if most of my customers use desktops? Yes, absolutely. Because of mobile-first indexing, Google uses your mobile site’s performance and content as the primary basis for all its rankings. A poor mobile experience can harm your visibility across both mobile and desktop search results, so a well-optimized mobile site is essential for your overall SEO health.
Besides page speed, what’s a common mobile usability issue I should look for? A frequent issue is poor readability and interaction design. This includes text that is too small, forcing users to pinch and zoom, or buttons and links that are placed too close together, leading to accidental taps. Ensuring your content is easy to read and your interactive elements are spaced appropriately is key to a good mobile user experience.
